As customers become more conscious about their impact, they are calling for retailers and brands to offer sustainable options to tread a little lighter, especially when it comes to the materials that are used.
According to Tryzens consumer insights from late 2019, 83% of UK consumers and 84% of ANZ consumers expected the brands they shopped with to have sustainable practices. Furthermore, 58% in both regions said that they would pay more to shop with those that did.
This month we focus on retailers and brands who are pushing the envelope when it comes to sustainable materials, looking beyond their bottom line and taking a leap of faith towards a brighter future.
British watchmaker Christopher Ward and #tide are partnering to donate to Blue Marine Foundation from the sale of each #tide strap. The ocean material straps are constructed from a revolutionary textile made from 100% recycled marine plastic. “If plastic is the problem, #tide is the solution. #tide is a social business with one simple goal: to create useful products from ocean-bound plastic. #tide gives plastic waste a value.”
Ceres Life, part of the Cotton On Group, has turned one. Ceres Life has a focus on producing pieces that are better for us and the planet, with a focus on organic and rescued fabrics. Launched in 2020, Ceres Life has built its reputation as a sustainable brand, offering quality and timeless wardrobe staples and basics inspired by rural life.
The iconic British brand, Liberty London has launched the Print with Purpose collection which sees bold and beautiful archive Liberty florals translated onto an innovative new recycled polyester base, including a fun and feel-good bag collection with a reduced environmental impact. Look out for bold and ultra-wearable prints that are fully reversible, offering twice as much wearability – the next generation of Liberty innovation in print.
We are very excited to welcome Dune London to Tryzens with the launch of their new digital flagship on Salesforce Commerce Cloud.
Daniel Rubin, CEO and Founder of Dune London said of the partnership: “This partnership with Tryzens to deliver our new digital flagship is exactly the right balance of growing into the future, with an agile and scalable platform, whilst allowing us to develop our ability to provide customisable and world-leading customer experiences.”
The fine jeweller Annoushka has launched a new bridal range made from 100% recycled 18ct gold and organically set with responsibly sourced coloured gemstones and GIA certified diamonds. Founder Annoushka Ducas said “By choosing not to dilute the material through plating techniques, I work in a precious metal that is endlessly recyclable. Gold mining accounts for the largest part of gold supply today—typically, 75% each year. However, the remaining 25% is made up of recycled gold of which 90% comes from jewellery.”
R.M.Williams, the iconic Australian footwear and clothing brand, have partnered with Thread Together, an organisation focused on saving new clothes and footwear from landfill and giving them to people in need. Thread Together has saved millions of items of clothing from going to waste and instead have donated to more than 500,000 Australians in need.
Treasury Wine Estates, the world’s largest globally listed wine company launches into the hard seltzer category, with its wine brand 19 Crimes.
Ben Blake, Head of Marketing, EMEA at Treasury Wine Estates, said “This is a first for Treasury Wine Estates, as we launch a seltzer under the disruptive 19 Crimes brand. The brand will continue to push the boundaries of the traditional wine category to appeal to a younger demographic by igniting their sense of discovery through the introduction of different products and flavour profiles.”