Joseph Joseph Ltd is a global business with stockists in over 100 countries and a brand that has become synonymous with contemporary kitchen style. Founded in 2003 by twin brothers Anthony and Richard, Joseph Joseph specialises in creating design-led products for the kitchen and home with a strong emphasis on form, functionality and quality.
Joseph Joseph’s rapid growth both here in the UK and internationally has been driven by a brand and product proposition that is based on innovation, form and function. It is today one of the fastest growing brand in the kitchenware sector, recognised and trusted by both retailers and consumers alike.
However, as it has expanded not only its retail footprint, but its global reach through its website, the company has had to address its online digital offering so that it meet the same exacting standards that its customers expect from the brand.
While primarily trading as a business-to-business (B2B) brand, Joseph Joseph also sells direct to consumers. A critical component for the business as it embarked on a new online platform was a solution that could be rolled out across all of its websites that would tackle the issue of delivering a single view across the business on price, product, inventory, and orders. In addition it had to address the growth of mobile sales.
For Joseph Jospeh the customer experience was paramount. Its new platform has to offer a range of checkout functionalities including one-click ordering, multi-currency and tax calculation. In addition the solution also had to enable in-house content management for text, images and video content which reflects the quality and innovation found in the Joseph Joseph products.
Joseph Joseph selected Tryzens, the leading retail managed services and systems integrator, to undertake the replatform of the business based on Magento Enterprise. This high performance, scalable eCommerce solution for larger businesses is an ideal solution for those businesses planning rapid growth and international deployment.
The new platform has provided the business with state-of-the-art, fully fluid responsive page layout with a maximum page width where required.
The responsive layout allows content images to adapt for the variety of screen sizes and devices.
Tryzens also integrated the Joseph Joseph website with a host of third-party applications ranging from Bronto email CRM to Adyen payment technologies.
“We needed a site that was going to develop in line with our ambitious growth plans and help us to achieve penetration into various global markets. In addition to this, we wanted to be able to proactively respond to customer interactions and site activity ourselves, rather than accessing through an external source. The out-of-the-box functionality suited our needs perfectly and has ensured that our site is flexible, with an open back-end and intuitive integration options,” Mike Warwick, Head of Online at Joseph Joseph.