Christopher Ward selects Tryzens to speed up growth

Digital commerce consultancy Tryzens partners with Christopher ward to deliver a high performing and engaging online storefront.

Christopher Ward, the Berkshire-based premium watch brand, has announced that it has chosen Tryzens to transform its eCommerce platform. Launch of a new digital eCommerce platform is set to enhance Christopher Ward’s online experience and produce a website that refelects the premium quality and attractiveness of their watches and can support its aims to grow its customer base both regionally and globally.

Adapting to evolving customer shopping habits, Christopher Ward will be moving away from its current platform to  Salesforce Commerce Cloud. The move to Commerce Cloud will upgrade the platform’s capabilities and agility by generating real time predictions for every shopper, as well as recommending the best products for customers and flexibility to grow unimpeded by traditional technology constraints.

Mike France, CEO and Co-founder at Christopher Ward said: “Providing a unique, first class experience for our customers has always been a priority for us. Our direct, online-only business model makes premium quality watches more affordable, cutting out the retail middleman and challenging industry conventions. This has allowed us to develop a following of loyal customers, and we want to return the favour by offering them the best experience. To give our customers the best possible service we need to implement the newest and latest features to help raise our brand image and we have recently raised extra funding to help us do this. As a result, we’re focusing on upgrading our website to help deliver an enhanced eCommerce platform fit for our customer base.”

Peter Ellis, Co-founder at Christopher Ward said: “We haven’t taken this process lightly. We want to make sure that our investment into this platform will provide our loyal customers with an experience that rivals that of any in-store offering and convey the rich brand story and product offering that we have . When choosing who would take on the responsibility of updating our platform, we felt Tryzens would be best suited. They have a huge amount of experience in the sector and this resulted in them understanding what we needed.”

Andy Burton, CEO, Tryzens, added: “We are very proud to be working with Christopher Ward during this exciting time in their evolution. They have a fabulous range of premium watches, are growing at a rapid rate, and therefore need an eCommerce platform that really engages and delights their customers, as well as support rapid international expansion. We will be leveraging the expertise of the tremendous team involved to create a market-leading experience. With the website due to go live in the first half of 2020, we are committed to develop a leading eCommerce capability which will allow Christopher Ward to stay competitive in this tough and ever-changing sector.”

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