Published on Internet Retailing
Carrolls Irish Gifts, a global leader in Irish Gifts, Clothing and Jewellery retail, has partnered with digital commerce consultancy Tryzens to develop and optimise its new eCommerce platform.
With its Spark solution, Tryzens will enable Carrolls Irish Gifts to access the full power and benefits of Salesforce Commerce Cloud, with an optimised, trade-ready online storefront, in an accelerated timeline.
Established in Ireland, Carrolls Irish Gifts has a strong customer base across the globe, with a specific focus in the US, Europe and Australia. One of the retailer’s core strategic objectives is to provide a smoother experience for customers shopping on its website as its customer numbers continue to grow.
With the website’s current platform, set to reach end of life, Carrolls Irish Gifts recognised that it needed to upgrade its eCommerce operation to improve the customer experience and provide a solid foundation for further international expansion.
Tryzens will use its Spark solution to support Carrolls Irish Gifts to move its web platform to Salesforce Commerce Cloud. Spark provides retailers with a pre-built Commerce Cloud platform that includes integrations such as Google Shopping, multiple payment and tax services, and powerful analytics.
With Spark’s fully customisable design themes and enhanced navigation and page themes, Tryzens will help get Carrolls Irish Gifts’ new web platform up and running exceptionally quickly, from initial scoping and design to deployment.
To support the improved customer experience, Tryzens will add a number of integrations and features to the new platform. Reviews.io will enable customers to leave reviews of their favourite products, to help prospective customers find products they want, and ZigZag Global will provide a comprehensive returns management solution to further enhance the customer offering.
Brian Howe, Head of Online & Marketing at Carrolls Irish Gifts, explains: “When we decided to transition away from Magento 1 to a new, more advanced platform, Tryzens was the clear and obvious choice to support us. Tryzens has significant experience in working with Commerce Cloud which will enable us to deploy an eCommerce platform that really enhances the experience we deliver to our customers. Taking full advantage of Spark is a fantastic opportunity for us because it means that we can have all the benefits of Salesforce’s powerful platform, but in a much shorter timeframe and at a lower cost.”
Andy Burton, CEO at Tryzens adds: “We are thrilled that Carrolls Irish Gifts has chosen Tryzens to support the development of its new eCommerce platform, a fantastic demonstration of the value that Spark can bring to a retailer. We will be developing and launching a beautifully designed and feature rich website that will enable Carrolls Irish Gifts to roll out new enhancements and country storefronts. We look forward to working with the team at Carrolls Irish Gifts to help it achieve its aim of providing a world-class service to its customers from around the globe.”