Bardot Goes Pureplay Supported by New Partnership with Tryzens

Premium Australian retailer expands global offering as a pureplay brand.

Bardot, the Australian fashion label designed to transcend trends with more than one seasonal lifecycle in mind, has partnered with digital commerce consultancy Tryzens to support and enhance their digital commerce offerings. The partnership focuses on creating a pureplay presence for the brand while also launching localised, global sites to capitalise on their growing international presence, kicking off with the launch of Bardot Junior and a localised site for Bardot USA.

Since its inception in 1996, Bardot has developed a loyal customer base, and grown international presence, being stocked in retailers across the USA, UK, Asia and Europe. In 2004, Bardot Junior launched to a captive audience of shoppers and has since become its own independent brand, which required building out a new stand-alone digital flagship. Bardot selected Salesforce Commerce Cloud in 2017 to improve its customers shopping journey by offering an immersive and innovative shopping experience and they have been leveraging the platform to its full potential with the guidance of Tryzens’ global team at their side.

Bardot woman walking on beach in beige romper and blazer carrying shoes

In order to succeed as an international pureplay brand and support their repositioning in the market, Bardot sought a partner that would be able to provide them with the best possible support, insights, strategy and implementation standards. Leaning into its knowledge of global markets and trends, Tryzens was the ideal partner to help the brand make its digital debut in the US market via a new digital flagship. To meet the needs of the company, Tryzens will continue to provide 24/7 support and maintenance along with retail experience design, strategic road mapping and enhancements to build an experience that truly represents Bardot as a brand and removes friction from the online experience.

Basil Artimedes, CEO at Bardot has said:

“We were looking for a partner who could help us with the best strategic advice, implementation standards and global support team possible, which naturally lead us to Tryzens. As we pivot Bardot’s offering, we needed to ensure that we were in capable hands and being given the best possible support, strategic advice and implementation standards. We are excited and invigorated by this partnership as we prepare for Bardot’s next chapter as a premium, pureplay brand with international ambitions.”

Andy Burton, CEO of Tryzens added:

“We’re now entering a phase of the digitally focused customer and there is no better time to take advantage of the opportunity to get their attention and build 1:1 customer relationships by going digital-first. By partnering with us and having a superior support and on-going optimisation roadmap, Bardot will be enabled to place their core focus on its customers. We look forward to working with them to develop a future strategy and long-term partnership that will see the brand and its customers benefit from future enhancements.”

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