Bamford Partners with Tryzens to Deliver a More Conscious Online Experience

Luxury lifestyle brand Bamford has partnered with Tryzens to revolutionise their eCommerce offering. The partnership is focused on a platform migration to Adobe Commerce, providing customers with an intuitive online user experience and allowing Bamford to expand into new countries.

Bamford was founded on the belief that we need to be mindful of our connection to the earth – to live consciously, respect nature’s resources and the land that provides for us. The brand stands for healthy considered choices, living in harmony with nature and has sustainability and craftsmanship at its core. Carole Bamford, the Founder, has been a champion of sustainable, mindful living for over 40 years, driven by her profound belief that we need to work in harmony with nature, nurture and protect it and treat it with respect.

Bamford create products for the home and body to inspire our community to be more connected: to themselves, to others and the natural world. They do so in tandem with craftspeople and communities who bring our collections to life in an ethically minded and conscious way, nurturing traditional skills and championing artisanal methods. Designing clothing collections for maximum longevity is part of their commitment to treading more lightly, holding a deep respect for the materials they work with, with an emphasis on natural fibres and natural or organic ingredients.

Bamford have now launched two sites, one as an engaging storefront for selling products and the other exclusively for Bamford club members. The Club by Bamford is due to open in the spring of 2023 and is nestled in 3,500 acres of organic farmland in the Cotswolds. The Club by Bamford invites new members to indulge in a 360º wellness experience incorporating health, fitness and holistic well-being. The site was created using Mindbody integration, a cloud-based online scheduling software that allows customers to book wellness clinics and spas easily.

Tryzens are an international leader in Digital Commerce and transformation and have extensive knowledge and experience in working with global lifestyle brands to deliver a wide range of solutions making them perfectly placed to assist Bamford in achieving their goals.

The partnership between Bamford and Tryzens is based around transforming Bamford’s digital offering, providing customers with a fully integrated and immersive user experience. The plug-in capability of Adobe Commerce will allow accelerated scalability and growth, across many different countries.

Capabilities of the new sites include improved UX and navigation for a clearer journey to purchase, enhanced product presentation, subscription services and integration of Klevu search functionality. In addition, the storefronts will cater for multiple payment opinions like Klarna and Apple pay to allow for a flexible, personalised approach for customers.

As well as creating an immersive customer experience, partnering with Tryzens has enabled a more streamlined and efficient website that is easier to manage day-to-day as well as allowing for continuous optimisation to cater to changing customer expectations and emerging trends.

Lilly Newell, MD of Bamford, said of the partnership, “After an extensive selection process, we knew that Tryzens was the right partner to help us with our digital strategy, to analyse and assess which platform would cater for our immediate needs and support us in the achievement of our longer term ambitions.”

Ceci Kerr, Head of Digital said “From Day 1 we have been impressed with the quality and thoroughness of Tryzens’ work, we were delighted to engage them to strategise and deliver our new digital commerce capability and storefronts. The depth of their technical skill and knowledge of the digital commerce space was important to our decision as was their creative approach which reflected great empathy with our brand.  This gave us confidence that we were designing the best solution to support our growth and would be able to deliver the project with aplomb.”

CEO of Tryzens, Andy Burton added, “Bamford are a wonderful, wholesome brand, with clear values and ethics that resonate in a world of constant change.  Their ethos transcends everything they do, which is borne out in our partnership through their talented team who are always focused on embodying their values through the digital experience they create so that the message resonates and stands out online. We are proud to have been selected to partner with Bamford through this next exciting stage of their evolution in crafting experiences online that help them reach and influence more customers lives, and drives a sustainable and profitable business model. We look forward to supporting them to achieve their growth ambitions and ensure that they can provide the most authentic and seamless experiences online.”

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