Australian furniture specialists Amart Furniture have partnered with Tryzens to utilise key insights to inform and prioritise a strategic roadmap that will transform Amart into an omnichannel, customer centric retailer.

Amart, Australia’s leading furniture retailer, has partnered with Tryzens to optimise their digital channels to create a seamless customer journey both in-store and online and collaborate to plan and implement key digital capabilities required to support a seamless omnichannel customer journey​.

Founded in 1970, Amart are the furniture retailer that make furniture make sense. Growing to 67 stores nationwide, with each store having an in-house team of experts who know the products inside and out and are committed to helping our customers find their perfect furniture match. Amart have built a reputation on a huge range of high-quality stylish pieces last longer than other furniture brands meaning there is no compromise between style and practicality.

The partnership between Tryzens and Amart will focus on using a customer centric approach to pivot Amart’s digital strategy using personalised customer experience across products, pricing and services.​ Amart and Tryzens will work together to identify and outline the key departmental collaboration required to deliver engaging and rich omnichannel customer experiences​. These milestones will feed into a strategic roadmap for the revolutionisation of the Amart omni customer experience, delivered by Tryzens.

Taylor Murray, Head of Digital at Amart, said of the partnership:

“For well over 50 years we have made it our mission to make furniture make sense, and supply well designed, stylish pieces that will last decades without breaking the bank. We’ve become obsessed with building long lasting and meaningful relationships with our customers by providing them with the most simple and effective customer experience we can. Partnering with a global leader in digital commerce solutions such as Tryzens will ensure that we are able to continue to do this by unifying our online and in store journeys into a seamless and effective omnichannel customer experience.”

Tryzens CEO, Andy Burton, added:

“Amart have been furnishing the homes of Australians for over five decades, building an exceptional reputation for quality, long lasting furniture and wonderful customer experiences. We are delighted to be partnering with Amart to help drive their growth and to manage the integration of their online and in store customer experience into a unified and simple omnichannel retail journey.”