News & Events

5 areas to embed generative AI into your digital commerce strategy
5 areas to embed generative AI into your digital commerce strategyBy Zhivko Rusev, SVP Salesforce at Tryzens Generative AI has become a trend in the public conversation since November 2022, following OpenAI’s largest technological breakthrough – ChatGPT. AI has become...

The requirements for B2B digital commerce & Tryzens CX enhancements
The requirements for B2B digital commerce & Tryzens CX enhancementsDigital commerce is on the march across the business-to-business landscape. From wine producers to fast moving consumer goods companies, expanding online is helping to improve engagement with...

Tryzens partners with WestBridge to accelerate growth
Tryzens partners with WestBridge to drive global growth International digital commerce agency Tryzens has completed a management buyout with support from private equity firm WestBridge. The MBO, led by chief executive Andy Burton, marks the exit of...

Beyond rewards and points: a CX-first approach to boost customer lifetime value
Loyalty beyond points: a CX-first approach to boost customer lifetime value (This article originally appeared on Inside Retail, a global leader in retail news, analysis, and trends. It is published by Octomedia, one of Australia’s leading B2B publishers.) ...... By...

The current state of B2B commerce
The current state of B2B commerceThe force of the digital revolution is upending the business landscape. Technologies are reshaping shopping experiences and elevating customer expectations. The B2C space has been driving much of the innovation, breaking down...

Solving the oldest challenge in retail: the pursuit of inventory visibility
Solving the oldest challenge in retail: the pursuit of inventory visibility By Radcliffe Cole, SVP of Consulting & Solutions One of the biggest challenges that the retail industry faces centres on inventory visibility. Before the industrial revolution, supply...

The digital commerce landscape: our go-to guide for platform comparison
The digital commerce landscape: our go-to guide for platform comparisonDeciding which ecommerce platform best suits your business can feel like an overwhelming process. Each platform has its own unique set of capabilities and complexities that are continuously...

Sweaty Betty Composable Launch Case Study
Video Case Study: Sweaty Betty Go Composable We sat down with Alex Dinsdale, Head of Digital Product at Sweaty Betty to get the inside track on their decision-making process to move to Composable Storefront. Tryzens worked with Sweaty Betty to help them launch...

6 strategies to optimise your conversion rates
6 strategies to optimise your conversion rates(This article originally appeared on Inside Retail, a global leader in retail news, analysis, and trends. It is published by Octomedia, one of Australia’s leading B2B publishers.) ...... Retailers have their work cut out...

Living Edge partners with Tryzens to design an innovative future and evolve its customer experience
Living Edge partners with Tryzens to design an innovative future and evolve its customer experienceLiving Edge, Australia’s leader in authentic, original, and sustainable furniture has partnered with Tryzens to elevate its digital experience for its customers and...