The Countdown to Christmas
With Black Friday & Cyber Monday just behind us and less than 23 sleeps between now and Christmas, it’s a good time to reflect on how our clients have been busy preparing for what is typically ‘the most wonderful time of the year ‘ and what is tipped to be the biggest peak trade season ever!
With stores in the UK back open this week and the lockdown in Victoria also recently ended, this year has really challenged retailers and brands to think differently about their digital commerce offerings, about what customers want from shopping experiences and even where those shopping journeys take place.
So amid all the hustle and bustle of the holiday season we want to take a moment to share some of the amazing work our clients are doing to enhance their digital commerce experiences and engage customers.
Sweaty Betty launch, new innovative basket design & Global-e
Continuing on their path of innovation to better serve customers, Sweaty Betty are ensuring their digital storefronts are in shape for the busiest selling season of the year. One key innovation was launching a redesigned, mobile-first shopping basket with enhanced functionality to elevate the customer experience all the way through the checkout.
The new design, (created in collaboration with our team through our EyeSite review process) features AI recommendations in the basket with quick add to cart, shipping, click & collect and payment options, all designed in consultation with their customers to get to the core of what mattered most in their shopping experiences. The new enhancements come shortly after the launch of their global-e implementation, offering customers around the world local payment and shipping options. It has been a fabulous collaboration of design, innovation and swift execution to enrich the opportunity in time for peak trading, no matter where customers choose to shop from.
Cotton On and Jurlique lead the pack at the ORIA Awards
What is known as one of the biggest nights in online retail in Australia, the ORIA awards were held virtually for the first time in its 11 year history. Of the 13 categories, we’re extremely proud that our clients, Cotton On and Jurlique, made finalist in 6 categories between them.
Amongst stiff competition, Cotton On was announced as the winner of the Technology Champion award for leveraging technology to create the best online experiences as well as named a finalist for Best Customer Service. Meanwhile Jurlique were named finalist in Best Social Commerce Initiative, International Conqueror, Best Multichannel Retailer and Best Online Retail Marketing. A big congratulations to all the finalists on their hard work and perseverance during this whirlwind year – we are super proud to be your partner and to celebrate your success.
SurfStitch makes a splash with app launch and behind the scenes video
With a tagline of ‘Live offline, shop online’, this Queensland-based surf, sun and sand seekers marketplace has wasted no time diving into their summer selling season. SurfStitch have launched Android and iOS Apps integrated in to the Commerce Cloud platform based on the Poq AppCommerce platform.
The App will enrich the customer shopping experience and create a new channel for acquisition and deeper engagement through rich brand functionality such as ‘app stories’ that allows them to leverage campaign imagery with products that can be added to cart to shop the look. Congratulations to the team at Surfstitch and we look forward to seeing you grow as more and more adopt apps as their channel of choice. We also love the ‘behind the brand’ video and the recently launched ad campaigns that really immerse you in the lifestyle culture of the brand!
Treasury Wine Estates cultivates its D2C business in the UK
Giving consumers unprecedented access to bespoke wines was the driving force behind Treasury Wine Estates first Direct to Consumer offering in the UK, The Winery Collection. The digital flagship curates and sells their range of luxury wines from a collection of the world’s most iconic producers.
Showcasing insights and stories from Wine Makers and brand ambassadors, the new offering is a big step forward to build crucial 1:1 relationships with their customers and increase their reach while the market has seen huge growth. The launch in the UK builds on the multi year relationship we have had the privilege to work with Treasury Wine Estates around the world to build and launch sites for each of their vineyards and cellars across the iconic Napa and Yarra Valleys among other global wine makers!
Seafolly empower their customers by tackling the challenge of returns and exchanges.
As Seafolly head into their busiest time of year, they wanted to make the customer journey as easy as possible from start to finish and consider the last mile experience. The core ‘Returns Portal’ functionality, designed by Tryzens, has been built in a reconfigurable format to enable other clients to adopt and adapt the solution to their own business needs, reducing the barriers to delivering a significant enhancement to customer experience and self-service, improving the efficiency of returns in the process whilst building loyalty with customers.
Bespoke jewellery brand Annoushka launches new product line and podcast
Celebrating its 10th anniversary, renowned Jewellery Designer Annoushka has launched a beautiful and creative gift that aspires to capture your life story in seven charms with a new personalised ‘18k gold biography’. Linking the charm to significant moments in your life which are designed in collaboration with founder and designer, Annoushka Ducas.
To celebrate the launch of the new service, they have also launched a limited-edition podcast ‘My Life in 7 Charms’ where Annoushka herself explores the unique ability that charms have to evoke memory and meaning with 7 truly inspiring women who reveal their life in charms and share their experiences. You can shop the bespoke line here and listen to the podcast here.
Keune’s new digital flagship proves to be a cut above the rest
With salon business struggling to connect with customers as various countries weave in and out of lockdown, Keune debuted their first online D2C website while giving their B2B site a makeover with new, business-friendly features. Both the customer and stylist are at the core of the Keune business, so it was important that the new digital flagship was implemented with the needs of each user front and centre to create a seamless experience as well as showcase their educational content and editorial looks to replicate in your own salon or home.
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