Preparing for Peak
The busiest time of the year is just around the corner and the question on almost everyone’s mind is “How can I make this year more compelling and successful than the last?”
We’ve been working hard with our clients to make sure they are prepped and ready to go with new features, functionality and site checkups to make sure they’re set up for success.
Read about some of these great new initiatives as well as some of our tips and tricks in this month’s spotlight!
Liberty London Announces Beauty Drop
Liberty has entered the beauty box market with the launch of its new The Beauty Drop beauty subscription service for £20 a month. The service gives members four boxes a year packed full of beauty products, plus an array of benefits, including access to exclusive products and new product launches. Each box will be worth up to £300 and will also feature ‘how-to’ videos from beauty experts on how to use the products inside, as-well as expert info about the brands behind each product.
T2 Brews Up Success with Tryzens
T2 the Melbourne, Australia born speciality tea leader, has partnered with Tryzens to create compelling digital customer experiences through the implementation of a digital roadmap with ongoing 24/7 support.
Derek Muirhead, Global MD of T2, said of the partnership: “Partnering with a global leader in digital commerce solutions such as Tryzens will ensure we are building on our core values whilst creating seamless online shopping experiences, making it easier than ever for our customers across the globe to share a humble cuppa.”
What Can You Do Now to Prepare for Peak Trading?
Peak is just around the corner and it’s the perfect opportunity for retailers to attract, convert and retain both new and returning customers. Ensuring that systems and processes are up to date and operating as efficiently as possible is crucial for retailers to capitalise on their success beyond busiest time of the year and also start laying the groundwork for the trading year ahead.
We consulted with our optimisation experts who gave us their top tips and advice to help brands prepare for peak. The best news is that it’s not too late to consider implementing some of these before it really ramps up.
Zimmermann Launches Concierge Services in the UK & USA
Zimmermann has partnered with TOSHI to add concierge services for customers based in the USA & UK. The new service allows customers to schedule delivery day & time within a 30 minute time slot, receive extra sizes in case a garment isn’t quite the right fit and wait & try services which allows customers to send back unwanted goods with the driver.
Cotton On Launch US App
Cotton On continues to expand their international community with the release of their new US app. The app, which is available on both iOS and Android, aims to make shopping with Cotton On even easier. The app excludes features such as allowing customers to personalise their own style feed with their latest styles, receive notifications about sales and collect rewards while they shop.
SurfStitch Launches New Returns Portal
Knowing the importance of returns for customers and its influence repeat purchase and loyalty, the new portal now allows customers to complete the returns process in just a couple clicks. The new implementation creates greater transparency, showing step by step progression and shipping options.
Ally Fashion Revives Children’s Range & Adds Maternity Line
Off the back of its successful launch in 2020, Ally Fashion have decided to revive their Mummy and Me line. Based on children and mothers, the collection is all about being able to incorporate dual styles to complement. For their 2021 collection, Ally Fashion have also added a maternity line. Ally Fashion are also currently working on the launch of their new Basic Mix line. The focus for them is to design and produce everyday essentials in a modern, practical and affordable way.
How Do Consumers Feel About Personalisation in 2021?
The aim for any business when implementing personalisation is to create a holistic experience that recognises the customer and their preferences across channels. Armed with insights from Tryzens’ latest consumer research, and examples based on their own experiences, our panel talked about the challenges and opportunities around personalisation and how brands can tackle them.
Sweaty Betty Releases New Cycling Range
The British activewear brand, Sweaty Betty has launched its first foray into the world of cycle-wear. In true Sweaty Betty style, the Cycling Collection merges form, function, style, and performance. Expect high-performance, streamlined, flattering items that put on bold prints and colours – a seamless extension to the Sweaty Betty activewear line.
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