Focusing on the Customer
This month we take a closer look at how retailers and brands are kicking off 2022 with a focus on what matters most – the customer and their experience across channels.
Leveraging insights from peak and kicking off a fresh year, we’ve seen clients hit the ground running to implement some key features and channels that cater to what they want and need. This comes in all shapes and sizes from sustainability initiatives through to new channels.
Fenwick x Thrift
Department store Fenwick have partnered with Thrift+ in the UK to allow customers to rethink, recycle and relove pieces by donating their pre-loved items. By adding a free thrift+ bag to any online order or picking up in-store, customers can have their items sold and receive credits to spend on second-hand fashion as well as receiving 10% off at Fenwick after donation. This is a great initiative which encourages a circular economy and answers to customer demand for brands to become more conscious of their impact on the environment.
Cotton On launches US app
Lifestyle leader Cotton On have taken their next step on their global journey by launching their US Android app in partnership with Tryzens. The new app will allow customers in the US to better connect with Cotton On and experience the brand in a new light with features such as swipe to like, personalised display options and in-store scanning.
GM of eCommerce, Brendan Sweeney said of the launch “We’re excited to be partnering with Tryzens as we continue bringing our Aussie lifestyle brands to the world. Now, we’re able to stay even better connected to our shopper, bringing them an app to unlock more ways to bring them what they want, where and when they want it, as well as enabling them to join us on our journey to Do Good. Tryzens’ vast digital experience allows us to do this in a way that’s convenient for our customer.”
Amart Partners with Tryzens
Australian furniture specialists Amart have partnered with Tryzens to help prioritise a strategic roadmap that will transform them into an omnichannel, customer centric retailer. The new partnership will focus on how the brand can create more meaningful and long-lasting relationships with their customer as they continue to expand their footprint in market.
Taylor Murray, Head of Digital at Amart, said of the partnership: “For well over 50 years we have made it our mission to make furniture make sense, and supply well designed, stylish pieces that will last decades without breaking the bank. We’ve become obsessed with building long lasting and meaningful relationships with our customers by providing them with the most simple and effective customer experience we can. Partnering with a global leader in digital commerce solutions such as Tryzens will ensure that we are able to continue to do this by unifying our online and in store journeys into a seamless and effective omnichannel customer experience.”
How to kick start your CRO Programme
Conversion rate optimisation (CRO) and experimentation has become a crucial part of every business as we look to create the best possible experiences that pave the path to purchase. However, it can be daunting to understand what you should do first and how you kick things off and more importantly, how you make a meaningful impact with your findings.
To help, we’ve broken down the process into 5 key steps, to make sure you have the right buy in, frameworks and strategies to fire up your own programme.
Cotton On & Tryzens Named a Finalist at the Retailer Awards
We were very excited to learn that both Cotton On and Tryzens have been named a finalist at the Retailer Awards in Australia. Global fashion powerhouse, Cotton On have been named a finalist for ‘CX of the Year’ as well as ‘Omnichannel Retailer of the Year’ while Tryzens have been named a finalist for ‘Retail Supplier of the Year’. A very big congrats goes to all the finalists this year – we have our fingers crossed!
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