Celebrating Client Success
2021 has been a retail rollercoaster with the world undulating in and out of lockdowns. And while it wasn’t the ‘return to normal’ we had all hoped for, there were still many bright spots to be celebrated.
With many physical stores open again over Cyber Weekend, we were ready to see significant changes on last year’s performance metrics. But while consumers have changed their shopping habits , they didn’t seem all that deterred by the trend of lower, shorter discounts and sometimes limited ranges of products that differentiated this years Cyber Weekend from years past.
In comparison to 2020, where offers stretched over the month of November, this year we saw a much more protracted promotions period which focused on Cyber Weekend. Comparing to 2021 to 2019 peak trade season (2019 having a similar physical retail landscape), revenue grew 34%, average order by 141% and conversion rate lifted 94% on a global level.
Read more of our Cyber Weekend insights and more about our clients recent success below.
Sweaty Betty and Hush celebrate big wins at this year’s Drapers Awards
Leading retailers and Tryzens clients’, Sweaty Betty and Hush Homewear, were among the brands triumphant at this year’s Drapers Awards. Sweaty Betty won Womenswear Brand of the Year and Hush were awarded Retailer of the Year (£30m-£100m turnover). Now in their 30th year, the coveted Drapers Awards shone a spotlight on the best of the best across the industry, placing a growing focus on business values and achievements that extend beyond financial performance.
Forever New Releases New & Improved App for iOS and Android
Known for their effortlessly wearable and timeless collections that celebrate modern femininity, Australian fashion brand Forever New has released a new App for iOs and Android, in partnership with Tryzens & Poq that reinvigorates the customer experience. Building upon their previous success in blending the omnichannel shopping journey, the new app allows customers to move seamlessly between channels and interact with the brand however they choose to shop.
Orlebar Brown and Sweaty Betty discuss their journey with sustainability in latest panel event
As we move into the new normal post-covid, retailers are once again shining a light on their environmental impact. And with 84% of customers expecting the brands that they shop with to have sustainable practices,they are also looking at innovative ways to communicate these changes and adjustments with shoppers. Following COP26, our virtual panel session with Sweaty Betty, Orlebar Brown and Salesforce looked at how brands are tackling sustainability and the steps they are taking to make a difference online.
Upcycled R.M.Williams boots take over social channels during cyber weekend
R.M. Williams launched a new social media campaign in line with Cyber Monday, which bucks the trend of overconsumption often associated with the sales event, and instead encourage consumers to buy once and buy well. The Re.Made in Australia campaign follows the brand’s ‘Trade In Your Boots’ campaign of 2020 which gave boot lovers the chance to trade in pairs of old, well-worn boots for a discount on new releases. From the 1200 that were traded-in, R.M. Williams selected 100 to restore by hand in its Adelaide workshop and sell exclusively via Instagram.
Read more about this disruptive campaign encouraging sustainable change.
Ally Fashion expands into menswear with new brand AM Supply
Ally Fashion has expanded into the menswear space, launching a new brand, AM Supply. Offering minimalistic basics including tees, tanks, shorts, long sleeves, shirts, tracksuit pants, chinos and accessories, AM Supply apparel utilises fabrics such as cotton and linen giving them the option to purchase staple pieces that are made from earth-grown resources.
Ally Fashion CEO Anne-Marie Wade ellaborates, “With our collection we can equip our market with the clean and minimalistic on-trend pieces they need to stay sharp and on point. Additionally, through optimisation of our supply chain we’re able to put such a strong focus on the quality of our products. It let’s us offer easy accessibility and attractive pricing.”
Shop for comfy basics and affordable essentials in menswear with new brand AM Supply.
Exploring CRO with Showpo
In partnership with web experimentation experts at Optimizely and industry insiders at Power Retail, Tryzens co-hosted a webinar featuring Showpo’s Head of Product, Mitul Lakhani. The discussion centered around Showpo’s optimisation journey as they built out and successfully executed an experimentation strategy aimed at improving the customer experience. Takeaways included best practices for starting your experimentation program and tips on how to show ROI.
Watch the full conversation to learn more about Showpo’s CRO journey.
Whittard launches international site
Whittard of Chelsea accelerate their global presence with cross-border ecommerce solution Global-e. The latest implementation will make it easier for customers to buy Whittard’s luxury teas, coffee or hot chocolate wherever they are in the world. From displaying pricing in local currencies, to localised welcome and checkout services, the retailer’s global customer base will receive a seamless, localised experience to support their buying journey.
Liberty and Sweaty Betty join Future Gazing into 2022 panel series to discuss the industry’s biggest trends
2020 and 2021 saw the digital commerce industry go through seismic shifts in the way that we interact with customers, pave the path to purchase and the channels we use. But what does that mean for the future? In our newly launched a three-part panel discussion series we hear from retailers, Liberty and Sweaty Betty as well as Adobe and Salesforce, for a thorough look at key industry trends from their perspectives and insight into plans for the year ahead.
Top 6 trends that will shape digital commerce in 2022 and beyond
Ahead of our three-part ‘Future Gazing’ panel series, we gave our industry experts across the world the hard task of whittling down key trends that are gaining traction in digital commerce. From increases in CDP investment to the growing importance of innovative payment solutions, they highlight their top areas of focus that they recommend to stay ahead of the curve.
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