News & Events
6 key CX tips for a successful peak season
6 key CX tips for a successful peak seasonBy Aimee Hart, Principal CX Consultant Delivering a seamless customer experience (CX) has become a fundamental pillar of retail success, with many retailer’s annual performance hinging on the outcome of the highly competitive...
Going global while keeping it local: the benefits of digital commerce localisation to your key foreign markets
Going global while keeping it local: How to bring the benefits of localisation to your key foreign marketsHave you ever noticed that the McDonald’s menu in the UK differs wildly to the one served up in China? You can’t take a bite into a fiery Sichuan double chicken...
The Tryzens Leaders Summit discusses the new era of customer retention and loyalty
Video: The Tryzens Leaders Summit The current retail landscape has ushered in a new era of customer retention and loyalty. In an environment punctuated by steep costs of acquisition and challenging budget constraints, businesses are having to do more with less. Those...
5 areas to embed generative AI into your digital commerce strategy
5 areas to embed generative AI into your digital commerce strategyBy Zhivko Rusev, SVP Salesforce at Tryzens Generative AI has become a trend in the public conversation since November 2022, following OpenAI’s largest technological breakthrough – ChatGPT. AI has become...
The current state of B2B commerce
The current state of B2B commerceThe force of the digital revolution is upending the business landscape. Technologies are reshaping shopping experiences and elevating customer expectations. The B2C space has been driving much of the innovation, breaking down...
The digital commerce landscape: our go-to guide for platform comparison
The digital commerce landscape: our go-to guide for platform comparisonDeciding which ecommerce platform best suits your business can feel like an overwhelming process. Each platform has its own unique set of capabilities and complexities that are continuously...
Top 7 Tips to Ensure ROI for Digital Commerce in 2023
Top 7 Tips to Ensure ROI for Digital Commerce in 2023The global economy has had a huge impact on digital commerce. As the first peak period post lockdowns, and at a time of global economic instability and rising inflation, consumers were expected to cut back on...
Spotlight: Launching digital flagships, exploring NFTs and connecting channels with OMS
Spotlight: Launching digital flagships, exploring NFTs and connecting channels with OMS With Cyber Week behind us and the New Year ahead, many brands and retailers are now shifting their focus to how they can grow sales in tough economic climates. With the...
Spotlight: Building a Sustainable Future
Spotlight Building a Sustainable Future Customers increasingly demand that the brands they shop with address wider sustainability and climate concerns, and are showing that desire with their wallets. According to Tryzens research, 84% of consumers expect the brands...
Part 1: The path to headless on Salesforce Commerce Cloud (SFCC)
Part 1: The path to headless on Salesforce Commerce Cloud (SFCC)As Headless Commerce gains momentum, we will outline everything you need to know when it comes to Headless and the Salesforce Commerce Cloud (SFCC) platform. We’ll explore this in two parts, first, the...