Digital First Thinking aims to examine the advantages of leveraging multiple digital channels and approaches to meet the customer wherever and whenever they are ready to interact with your brand.

The last three months have brought many new and different challenges for businesses and customers. There has been a huge change in the way that people interact with brands and the pressure on brands to provide an amazing experience has never been greater.

In part one of our series, we were lucky enough to be joined by Gareth Hughes from Estée Lauder and Eric Fergusson from Liberty as they discuss how they creating experiences for changing customers and ramping up for peak trade in 2020.

You can watch the online panel below or via this link