Because of the current situation, content has had to shift to reflect a sense of empathy and understanding for how customers are living, shopping and entertaining themselves. For the moment, new product launches and trends have been pushed aside to focus on what customers crave day to day.
We’ve put together some examples of great email content that have pivoted to empathise and entertain during Covid.
Providing a plethora of relevant content to engage their community and connect their products to a lifestyle.
Providing gamification and using relateable concepts with shoppable looks.
Pivoting their edits to match the working from home crowd.