Fisher & Paykel: Going Direct to Consumer

Jul 02


Online event
Inside FMCG, Australia & New Zealand

Whilst traditional channels have been disrupted, your consumers’ needs still exist. You now have a unique opportunity to test, learn and grow a direct to consumer presence, that drives sustainable and scalable growth, and allows you to give consumers an experience that provides convenience and builds brand trust. But going D2C also means directing organisational change, selecting the right technology and team to craft a consumer-centric approach and balancing existing relationships with partners.

In order to help you future proof your business in a new world where “channel disruption” takes on a whole new meaning, Fisher & Paykel will join us to share their journey in going direct to consumer and how they have shaped their business to thrive in the future.


  • Rudi Khoury, Executive Vice President – Marketing & Customer Experience at Fisher & Paykel Appliances
  • Imran Khan, Director – Industry & GTM for CPG, FMCG & Utilities APAC at Salesforce
  • James Lutchmaya, MD ANZ at Tryzens


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Read the Fisher & Paykel story