London, United Kingdom
Keeping up with the consumer
The UK fashion retail sector has faced several years of upheaval – the continued rise of ecommerce, momentous store closures, and declining profits – and the industry has had to adapt at a much faster rate than ever before to remain relevant and weather the storm.
As customer-centricity goes mainstream and consumer behaviour changes at a rapid speed, we move into a retail economy that is dictated by customer expectations of experience and connectivity at every transaction. It is essential for retailers to take note, evaluate and innovate to ensure that they are not only offering what the consumer wants today, but looking ahead and predicting what they will want tomorrow.