On-site content should echo the current needs of your customer and create value propositions that tell your brand story.

We’ve put together some examples of content that we’ve seen which aim to better connect with customers and prove relevance and adaptability of brands.

Jurlique

Content from their team of spa experts on techniques to replicate a spa day at home with the temporary closures of their own services.

Nike

Creating a community that includes fitness challenges to connect loyal customers to each other.

Lululemon

Using single person imagery in a home setting to reflect the current situation of many customers.

Liberty

Translating their iconic prints into free, downloadable colouring in pages for their customers.