5 areas to embed generative AI into your digital commerce strategy

5 areas to embed generative AI into your digital commerce strategy

5 areas to embed generative AI into your digital commerce strategyBy Zhivko Rusev, SVP Salesforce at Tryzens Generative AI has become a trend in the public conversation since November 2022, following OpenAI’s largest technological breakthrough – ChatGPT. AI has become...

6 strategies to optimise your conversion rates

6 strategies to optimise your conversion rates

6 strategies to optimise your conversion rates(This article originally appeared on Inside Retail, a global leader in retail news, analysis, and trends. It is published by Octomedia, one of Australia’s leading B2B publishers.) ......  Retailers have their work cut out...

What brand loyalty looks like in 2023

What brand loyalty looks like in 2023

What brand loyalty looks like in 2023The pandemic shifted the mindset of manufacturers towards ecommerce as digital adoption became a lifeline for brands who had never set up an online store before. Direct-to-consumer (D2C) strategies were already warming up in the...

Four Steps to Take Before Google Optimize is Decommissioned

Four Steps to Take Before Google Optimize is Decommissioned

Four Steps to Take Before Google Optimize is DecommissionedWith its native integration with Google analytics and the wider Google marketing platform, Google Optimize is undoubtedly one of the best free tools for CRO/marketers. Recently, news came out that both...

Top 7 Tips to Ensure ROI for Digital Commerce in 2023

Top 7 Tips to Ensure ROI for Digital Commerce in 2023

Top 7 Tips to Ensure ROI for Digital Commerce in 2023The global economy has had a huge impact on digital commerce. As the first peak period post lockdowns, and at a time of global economic instability and rising inflation, consumers were expected to cut back on...