Digital First Thinking aims to examine the advantages of leveraging multiple digital channels and approaches to meet the customer wherever and whenever they are ready to interact with your brand.

The last three months have brought many new and different challenges for businesses and customers. There has been a huge change in the way that people interact with brands and the pressure on brands to provide an amazing experience has never been greater.

In part three of our series, we were lucky enough to be joined by Annabel Thorburn from Sweaty Betty to discuss how Sweaty Betty are ramping up for peak and shaping their teams to become digital-first in their approach by leveraging multiple digital channels and approaches to meet the customer wherever and whenever they are ready to interact.

You can watch the online panel below or via this link