News & Events
The requirements for B2B digital commerce & Tryzens CX enhancements
The requirements for B2B digital commerce & Tryzens CX enhancementsDigital commerce is on the march across the business-to-business landscape. From wine producers to fast moving consumer goods companies, expanding online is helping to improve engagement with...
Beyond rewards and points: a CX-first approach to boost customer lifetime value
Loyalty beyond points: a CX-first approach to boost customer lifetime value (This article originally appeared on Inside Retail, a global leader in retail news, analysis, and trends. It is published by Octomedia, one of Australia’s leading B2B publishers.) ...... By...
Sweaty Betty Composable Launch Case Study
Video Case Study: Sweaty Betty Go Composable We sat down with Alex Dinsdale, Head of Digital Product at Sweaty Betty to get the inside track on their decision-making process to move to Composable Storefront. Tryzens worked with Sweaty Betty to help them launch...
What brand loyalty looks like in 2023
What brand loyalty looks like in 2023The pandemic shifted the mindset of manufacturers towards ecommerce as digital adoption became a lifeline for brands who had never set up an online store before. Direct-to-consumer (D2C) strategies were already warming up in the...
R.M.Williams Crafts a Bespoke Experience with Tryzens
R.M.Williams Transforms Their Online Experience with TryzensR.M.Williams take customer experience seriously. For the last 90 years, they have been hand crafting their bespoke products and it was no different when it came to their online experience. In its nine decades...
Top 7 Tips to Ensure ROI for Digital Commerce in 2023
Top 7 Tips to Ensure ROI for Digital Commerce in 2023The global economy has had a huge impact on digital commerce. As the first peak period post lockdowns, and at a time of global economic instability and rising inflation, consumers were expected to cut back on...
Leveraging Direct to Consumer to Control Pricing and Build your Brand
Leveraging Direct to Consumer to Control Pricing and Build your BrandDirect interactions with consumers give the chance to provide the best customer experiences, tailoring them to each individual, and building rapid and robust brand loyalty. With 85% of consumers in...
Common CRO challenges and how to overcome them
Common CRO challenges and how to overcome themKey insights from our CRO ‘Ask Me Anything’ event with Contentsquare We recently hosted retailers and brands for an intimate roundtable discussion on CRO and experimentation. Joined by CRO specialists Sara...
Leveraging Direct to Consumer to Better Understand Your Customers
Leveraging Direct to Consumer to Better Understand Your CustomersGoing Direct to Consumer (D2C) has a myriad benefits. According to Tryzens & DHL’s latest consumer insights taken in April of 2022, 49% of consumer in the UK say that they are shopping more online...
5 steps to kick start CRO success
5 steps to kick start CRO successConversion rate optimisation (CRO) should be part of every business digital commerce programme. The question for many is ‘where do I get started and how can I make an impact?’ Many factors influence conversion rate, and with such a...