Creating engaging content has always been front-of-mind for retailers seeking to drive a great customer experience. Great content is also crucial for business, whether it serves the purpose of communicating your brand vision, driving traffic and, importantly, giving your customers the assistance and assurance they need to make purchasing decisions.
Content creation has undergone a revolution within the eCommerce landscape with the emergence of a number of collaborative tools and integrated CMS offerings for effective content lifecycle management, while headless and integrated eCommerce CMS offerings put more power in the hands of the brand team.
Traditionally Salesforce Commerce Cloud has had a less-than-robust CMS offering and a WYSWYG editor that was difficult for content managers to use. However, with the right blend of CSS and HTML skills brands were able to achieve engaging and great-looking content.
As the line between content, product detail and guided selling experiences blurs Salesforce have released Page Designer, a way to “build commerce experiences faster” by allowing retailers and marketers to manage eCommerce content through a simple, flexible, drag-and-drop interface.
Simply put, Page Designer is a new module for Salesforce Commerce Cloud that adds richer CMS functionality. Creating content is easy, due to an attribute-driven, drag-and-drop interface; the retailer can ensure that content is on-brand by setting accepted styles and layouts in advance; developers can build just the right amount of flexibility for business users by creating components that contain a mix of variable and logic-driven elements.
Page Designer provides a simpler interface for content managers to create their bespoke content pages and control scheduling. Now they have the ability to schedule publication of the whole page, along with the ability to configure individual components to be visible for a particular group or date range. The interface provides an immediate preview of the page and the view can be switched between mobile, tablet and desktop to review responsive behaviour before publication.
Your current content creation process might involve a front-end developer, copying and modifying pre-existing content or editing HTML directly. With Page Designer, flexible components are created up-front so that marketers and content teams can create new content quickly and without the need for development expertise.
The motivating factor here is that a developer shouldn’t be involved unless your requirements for content change, which means that Page Designer works best at making repetitive content creation simpler.
Starting with simple content pages, category landing pages and the home page, the road map includes improvements to allow Page Designer to be used for dynamic pages like the product list and product details pages. This will allow content managers additional flexibility to further customise and rearrange those pages.
You should already have access to Page Designer as part of the Salesforce Commerce Cloud B2C 19.5 release. You simply need to agree to the terms and switch the feature on for your environments. At that point it’s best to get in touch with your technology partner to get set up with demo components provided by Salesforce and familiarise yourself with the interface.
That’s just the beginning! From there you’ll want to either adapt or create components that best suit your specific business needs and incorporate these into your content creation workflows. While there is development and design work up front, this should pay off as you free up your content team to focus less on the nitty-gritty and more on creating engaging content experiences.
At Tryzens, we work with a talented in-house team of Designers and Architects who know how to get the most out of the platform. With Page Designer we’re diligently working on a repository of components with the best UX in mind, along with an onboarding process to take stock of your content aspirations to get you Page Designer-ready.