We were very excited to partner with Poq to sponsor the AppCommerce virtual festival across UKI, ANZ & the USA to have some amazing speakers join us and present some thought leadership in the space of App Commerce and digital commerce as a whole.
With three huge days of content across three regions, we’ve tried our best to narrow down some of our highlights!
Pureplay Australian brands Showpo & SurfStitch shared their insights on how they see customers interact with them online and how they shape experiences to best engage them. The panel could all agree that the best way to develop an app is to get the basics right first to ensure that customers had a seamless shopping experience and then build in features that work to engage and entertain. The panel also spoke to how they are looking to segmentation and personalisation to create unique experiences and reduce friction in teh experience.
As executive director of Alceon Group and chairman of Mosaic Brands, Richard heads up a substantial part of Australia’s fashion retail landscape. in the last few years, acquisitions have included Noni B, Surfstitch, Ezibuy and Ginger & Smart. Richard spoke to the benefits of using apps in a market where digital communications to customers have increased significantly and using tools such as push notifications allow them to cut through the noise.
As a global brand that have traditionally catered to people going out and to events, Gareth discussed how they pivoted communications and approach to cater to their most loyal customers and promoting their core values as part of the “We Are One” campaign. He continued on to talk about how they leveraged their app to engage customers through content that could be rapidly updated and changed to stay fresh.
Cotton On Group is a global lifestyle leader that operate over 1600 brick & mortar stores. What started as an app for their loyalty program has quickly evolved to loop in the physical store experience meaning that both customers and staff leverage the app in-store to find the right size or style by simply scanning the product barcode. Brendan also gave his tips for those looking to make investment in app and some key customer and brand experience considerations that need to be made.
It’s not surprising that Covid has shaped what we want and need from physical outlets, but that begs the question, what does omnichannel look like now? It can now include elements like curbside pickup, BOPIS or fulfiling online orders from stores as well as expanded channels for shopping such as social or Google. It all came down to putting the customer first and meeting them where they would like to browse and shop as well as speaking their language in any core messaging and communications.
You can access all the content from AppCommerce Virtual Festival using the below button and view talks from brands such as Cotton Traders, Studio Retail, Snap Inc, Google, Card Factory + many more.
We’re looking forward to a great event next year full of insights and knowledge sharing.