AppCommerce Virtual Festival Highlights

We were very excited to partner with Poq to sponsor the AppCommerce virtual festival across UKI, ANZ & the USA to have some amazing speakers join us and present some thought leadership in the space of App Commerce and digital commerce as a whole.

With three huge days of content across three regions, we’ve tried our best to narrow down some of our highlights!

Showpo, SurfStitch & Poq discuss the value of apps to engage customers and grow sales

Pureplay Australian brands Showpo & SurfStitch shared their insights on how they see customers interact with them online and how they shape experiences to best engage them. The panel could all agree that the best way to develop an app is to get the basics right first to ensure that customers had a seamless shopping experience and then build in features that work to engage and entertain. The panel also spoke to how they are looking to segmentation and personalisation to create unique experiences and reduce friction in teh experience.

Richard Facioni of Alceon Group discusses the value of Apps at a board level and how to most effectively communicate with customers when the market has become so saturated.

As executive director of Alceon Group and chairman of Mosaic Brands, Richard heads up a substantial part of Australia’s fashion retail landscape. in the last few years,  acquisitions have included Noni B, Surfstitch, Ezibuy and Ginger & Smart. Richard spoke to the benefits of using apps in a market where digital communications to customers have increased significantly and using tools such as push notifications allow them to cut through the noise.

Gareth Rees-John from Kurt Geiger speaks to the changes they made during lockdown to engage customers with their core values

As a global brand that have traditionally catered to people going out and to events, Gareth discussed how they pivoted communications and approach to cater to their most loyal customers and promoting their core values as part of the “We Are One” campaign. He continued on to talk about how they leveraged their app to engage customers through content that could be rapidly updated and changed to stay fresh.

Brendan Sweeney from Cotton On discusses how they are striving to become digital-first and

Cotton On Group is a global lifestyle leader that operate over 1600 brick & mortar stores. What started as an app for their loyalty program has quickly evolved to loop in the physical store experience meaning that both customers and staff leverage the app in-store to find the right size or style by simply scanning the product barcode. Brendan also gave his tips for those looking to make investment in app and some key customer and brand experience considerations that need to be made.

Theory, Snipes, Tryzens & Jane Hali and Associates talk to changing consumer confidence and creating omnichannel experiences to improve the customer experience

It’s not surprising that Covid has shaped what we want and need from physical outlets, but that begs the question, what does omnichannel look like now? It can now include elements like curbside pickup, BOPIS or fulfiling online orders from stores as well as expanded channels for shopping such as social or Google. It all came down to putting the customer first and meeting them where they would like to browse and shop as well as speaking their language in any core messaging and communications.

You can access all the content from AppCommerce Virtual Festival using the below button and view talks from brands such as Cotton Traders, Studio Retail, Snap Inc, Google, Card Factory + many more.

We’re looking forward to a great event next year full of insights and knowledge sharing.

Access all content for free