Tea and coffee specialist to engage an omni-channel strategy to bring the in-store experience online.
Whittard of Chelsea, the luxury international retailer of tea, coffee and cocoa from across the globe have selected eCommerce systems integrator Tryzens to transform its online store and replatform as part of a wider omni-channel retail strategy.
Whittard of Chelsea was founded in 1886 on Fleet Street, London, by Walter Whittard. Walter was determined to pursue his passion of sourcing the finest tea, coffee and cocoa from around the world and creating bespoke tailored blends to his discerning customers. Since surviving warehouses being destroyed by the Blitz, the heritage British brand has gone from strength to strength, and now has 50 retail stores in the UK and is stocked in over 40 countries.
To continue this growth trajectory and bring the heritage boutique experience to a new digital age, the company wanted to enhance its eCommerce presence, and selected Tryzens for their extensive experience on a highly successful platform. The industry leading enterprise platform is ideally suited to the retailer for its ability to easily and efficiently scale, simplify administration and merchandising and expand internationally in support of future business growth. Tryzens will work closely with Whittard of Chelsea to enhance and improve the heritage brand’s online operations and transform their customers’ journey and experience through the site to more effectively reflect their brand.
“We selected Tryzens for its track record in successful platform implementations, but also their approach creating eCommerce strategies that really get behind the scenes and taking the time to get to know our treasured brand” Mark Dunhill, CEO at Whittard of Chelsea
Mark Dunhill, CEO at Whittard of Chelsea commented: “Whittard is a destination for visitors to discover and experience highly specialist hot drinks with a rich history. We recognise our customers expect a seamless experience across multiple channels in this day and age, and we want to create an opportunity for consumers to delve deeper into the brand. We selected Tryzens for its track record in successful platform implementations, but also their approach creating eCommerce strategies that really get behind the scenes and taking the time to get to know our treasured brand”.
The project will lead with high impact, personalised content, all designed mobile first to keep pace with today’s ever impatient consumer. The new site will immerse the consumer in the brand, but also not losing sight of the basics such as site speed and customer flow. Whittard of Chelsea see opportunities to improve customer loyalty with subscription and gifting based services which will feed well into the enhanced site. “Most importantly”, Mark Dunhill, CEO, continued, “the new site will enable us to continue with Walter’s original aim for Whittard of Chelsea- to bring fantastic products to as many people as possible and create tea and coffee connoisseurs the world over”
Andy Burton, CEO of Tryzens, added “Whittard is a great example of a British heritage brand that has survived a lot of change whilst remaining true to their mission. We’re delighted to be supporting them in the next phase of their journey to improve the customer experience. We want the consumer to get the same feeling as they step into Whittard’s online world as they do when they’re in a physical shop. We’re planning on integrating closely with their team, and we’re sure we’ll be adequately caffeinated as we bring our skills to this project!
About Whittard of Chelsea
When Walter Whittard launched his first London shop in 1886, his philosophy was simple: buy the best. It’s a philosophy that’s stayed close to Whittard’s heart since then, driving their belief in quality, heritage and innovation. Today their world-class range of tea, coffee and cocoa satisfies every curiosity and taste – from classic English Breakfast tea to creative hot chocolate flavours and unique tea and coffee blends.