Did you know £1,600,000,000 is spent in the UK every year on Christmas presents?
With Black Friday and Cyber Monday out of the way and less than a month until the big day itself, our independently commissioned survey into 1,200 people has revealed that the majority of UK consumers will do at least half their Christmas shopping online this year.
Black Friday is now being seen as the springboard for the ‘Golden Quarter’ in retail. Britons are reported to have spent a total of £5.8 billion over the course of the Cyber Weekend this year, with online sales increasing by almost 21%. As we’ve seen with our customer’s success, there is no doubt that this year consumers are spending more than ever, and importantly, are 100% comfortable with doing most or all of their spending online. The lesson for online fashion and apparel retailers is understand how the UK consumer is shopping, get through the Golden Quarter and make enhancements to their online offering in 2017.
We’ve teamed up with our partners Magento to bring you the ’12 Retail Days of Christmas’, enabling top retailers to fully understand the consumers and their shopping habits at the peak of the festive period.
- What is the percentage of smart device usage?
- How important are sales and deals?
- Is delivery cost even a factor?
Our 12 Retail Days of Christmas fact series is the perfect fun and festive way to monitor key trends. Over the next 12 working days we will be discussing these points on the blog. Similarly, you can keep up to date and join the conversation with other retailers using #12RetailDays on Facebook and Twitter.
Can’t wait? The report is available for free download here.