Retail Business Technology Expo

Tryzens hammers home “mobile first” message at 2017 Retail Expo

17,000 people in the retail industry are set to descend upon London Olympia in May looking for inspiration, innovation and to be educated on key trends and developments in retail technology. Tryzens, independent eCommerce expert and solutions provider, will join some of the most prominent names in eCommerce technology exhibiting on the Magento Pavillion, at Retail Business Technology Expo (RBTE) on 8th and 9th May 2017.

Tryzens will be speaking to attendees about the importance of adopting a ‘mobile first’ strategy for eCommerce, as consumer behaviours, attitudes and usage of online shopping shifts away from the desktop and towards the smartphone. Visitors to the Magento Pavillion at RBTE will better understand how Tryzens has helped a number of retailers to design the customer journey from the mobile experience and upward, leading with a responsive, engaging experience that lays the foundation for omni-channel retailing. Futurists can also learn how the mobile will play an important role in the unification of in-store and online to achieve true omni-channel, and the changing role of the bricks and mortar store from primary outlet into experience centre.

Earlier in April, Tryzens was awarded the accolade of Magento Enterprise-level partner – the highest level of partnership Magento offers for regional partners. With its Magento 2 certified team, Tryzens has already enjoyed a number of successes with the Magento Enterprise eCommerce platform alongside its brand-name customers, such as homeware retailer, Joseph Joseph.

In 2016, Tryzens developed a new online platform for Joseph Joseph to improve and streamline the online customer experience and checkout process, which also presented a unified view of price, products, inventory and orders across the business for users. After just one year of partnering with Tryzens in the overhaul of its website, Joseph Joseph has enjoyed a 45% growth in online sales, including mobile, and an increase in its conversion rate of 25%. The improved mobile-responsive design also contributed to a 57% increase in new mobile users, directly leading to a 71% growth in mobile transactions.

Andy Burton, CEO of Tryzens said: “Tryzens is dedicated to helping retailers to leverage and optimise their eCommerce technology investments. Our alignment with Magento for the Retail Expo this year is a culmination of our significant success over the last year with the Enterprise eCommerce platform. Customers such as Joseph Joseph and Clothing Sites Group are testament to the strategy of focusing on the mobile experience first, and we’re looking forward to demonstrating how we can do the same for other retailers at the show.”

More information about RBTE 2017 can be found here: www.retailbusinesstechnologyexpo.com