Our research showed to us:
Over 56% of Brits are using their smartphones and tablets to shop online this year.
There certainly is a desire from consumers to shop on the move, anytime and anywhere as online shopping is the clear choice for Christmas shopping this year. Our independently commissioned research found over half of UK consumers are choosing to make use of this means. The battle of high street vs online is one that still has a lot of fight in it as a significant percentage of consumers hold the shopping experience in high value alongside the ability to inspect potential gifts before purchase, however it is no secret that there has been a dramatic shift from high street to online in recent years.
Similarly, the latest in Tryzens Expert Research revealed the freedom to shop at any time was cited as the most substantial benefit of online shopping, with 85% of females and 77% of males recording this. From such clear-cut results, online retailers can be confident in the fact that hassle-free, convenient shopping takes the lead at peak shopping periods and the only way to capitalise on this is preparation. Preparation by expecting this proven higher volume of consumers and investing in the sites to be able to cope and support this increase.
Jack Wills and The Works are two companies that benefitted greatly due to adequate preparations and site investment, both retailers were listed by Internet Retailing as the top ten of UK online retailer performances on Black Friday.
You can download the full report of Christmas online shopping behaviour here.
Get involved with the festive fun on social media- #12RetailDays