Seafolly partners with Tryzens

Seafolly partners with Tryzens to drive international eCommerce expansion

Tryzens to deliver and optimise international eCommerce sites based on Salesforce® Commerce Cloud

Australian premium swimwear and beach lifestyle brand, Seafolly, has selected Tryzens as its eCommerce Delivery Partner. Tryzens will assist Seafolly to harness the rich capabilities of the Salesforce Commerce Cloud platform, ensuring all its brands run seamlessly across multiple geographies, meeting local consumer expectations whilst reducing the overhead effort required to manage day to day operational and trading workloads.

Established in 1975, Seafolly has been at the epicentre of Australian beach lifestyle, quickly establishing itself as one of the most recognised swimwear brands worldwide. Today, Seafolly is sold in 41 countries through leading retailers and major online sites, as well as through 32 of Seafolly’s own stores (in Australia, the U.S. and Singapore) and its own direct-to-consumer eCommerce site.

With a strong international wholesale presence, Seafolly is now focused on building out a its eCommerce operations  by providing a richer customer experience for each of its brands that is relevant and accessible to its target consumer base around the world. The existing websites run on Magento version 1, a platform coming to its formal end of its life, and as such Seafolly selected Salesforce Commerce Cloud as the foundation for this important strategic initiative.

“With Tryzens managing the implementation process, we can be confident of a high quality outcome, leaving us to focus on what we do best: designing exceptional products and delivering a seamless customer experience.”

Tryzens, with their deep domain experience in the fashion and apparel sector, coupled with their extensive international eCommerce track record and outstanding Salesforce Commerce Cloud delivery credentials, was a logical and attractive partner to ensure Seafolly maximises the potential of the ecommerce platform and drive a strong return on investment.

Nathan Alexander, IT Director at Seafolly, said: “eCommerce is central to our global expansion strategy and we sought a partner with a proven track record in building successful online capability with established apparel brands to deliver on our strong international growth aspirations. From early discussions with Tryzens and their clients, it was clear they had thorough understanding of, and alignment with, the business goals of Seafolly, backed up by a positive, engaging and competent team to deliver on the vision. With Tryzens managing the implementation process, we can be confident of a high quality outcome, leaving us to focus on what we do best: designing exceptional products and delivering a seamless customer experience.”

The Seafolly win coincides with Tryzens own expansion into Australia this year, a move that will further bolster the system integrator’s international capabilities. This expansion has been motivated by a thriving eCommerce economy in the region, with online sales expected to exceed $32 billion in 2017, according to a report by eMarketer.

“Seafolly is a fantastic example of a progressive premium brand that has great consumer appeal and a strong market following that transcends international borders. We are very proud to have been selected and excited to deliver Seafolly an exceptional eCommerce experience on the Salesforce Commerce Cloud platform.”

Andy Burton, CEO, Tryzens, added: “Seafolly is a fantastic example of a progressive premium brand that has great consumer appeal and a strong market following that transcends international borders. It’s a great time for Seafolly to update their online presence and expand its market reach whilst reinforcing the values of their brand and driving a positive customer experience for each and every market it serves in order to maximise its international growth potential. We are very proud to have been selected and excited about this project to deliver Seafolly an exceptional ecommerce experience on the Salesforce Commerce Cloud platform.”

About Seafolly

Seafolly’s vision is to become the world’s most iconic swimwear and beach lifestyle brand. Founded in 1975, Seafolly has become synonymous with Australian beach lifestyle – spirited, aspirational and naturally beautiful. There’s no place like the Australian beach and Seafolly has helped shape unforgettable summer moments since its inception.

Known for its dedication to fashionability and superior fit, Seafolly continues to set the standard for continuous originality of on-trend swimwear, cover ups, active swim, active wear, accessories and girls’ swimwear. Bold statement prints and colors, flattering specialty fits, fashion-forward fabrications, and thoughtful design details all encapsulate and reflect Seafolly love of innovation, quality and authenticity.

Seafolly is desirable to women of all ages and sizes, which makes it well known and frequently stocked around the world. The brand’s seasonal marketing campaigns are infamous, featuring world recognisable talent such as Gigi Hadid, Miranda Kerr, Jessica Hart and Shanina Shaik.

Seafolly is sold in over 2,700 stores in 41 countries, through its own channels, leading retailers and major online sites. There are 32 Seafolly concept stores (22 in Australia, 6 in the US and 4 in Singapore), with the next new US store opening in Westfield Century City, Los Angeles, in August 2017. The company ships to Australia and the US through its own ecommerce site. Seafolly also operates another premium swimwear and apparel resort brand, Miléa, and a chain of multi-brand swimwear stores under the Sunburn banner.