Launch of new eCommerce platform underpins omni-channel customer experience for its discerning customer
Australia’s largest swimwear brand, Seafolly, is set to make waves off the back of the launch of its new global eCommerce platform, delivering a rich experience for its customers.
The new site showcasing Seafolly’s aspirational range of premium swimwear has now launched, developed in partnership by leading systems integrator and Services Provider, Tryzens.
With flagship stores located across Australia, the United States and Singapore, Seafolly was founded in 1975 and went on to expand the brand into Europe, North America and Asia and now has over 2,700 stockists worldwide.
The international focus of the business was a crucial influence on the development of the new digital store that needed to meet the demands of each customer wherever they are based and whatever channel and device they are reaching the store through. The resulting platform now supports Seafolly to pursue its growth aspirations.
Paul Kotrba, CEO at Seafolly said: “Our customers are amongst the most discerning. They turn to Seafolly secure in the knowledge that they are buying a premium product from a trusted brand that projects an image of a confident woman in tune with the latest fashion trends. Our customers expect that quality and ethos to be maintained both online and in-store to deliver a seamless experience.”
“Tryzens were true partners throughout the delivery of the new site, helping our team make decisions, guiding us through each step of the process and supporting us fully with a positivity and commitment that is refreshing.”- Paul Kotrba, CEO, Seafolly
“In launching our new site, we needed to ensure that the platform could address our core goals of a rich and engaging experience no matter where and how our customers shopped, enabling international expansion in the process. We are already seeing much greater levels of new traffic visiting the store and we look forward to driving engagement with these new customers as well as building the loyalty with those who have shopped with us regularly before.”
The new platform has delivered a range of new capabilities for Seafolly that support how its customers shop online today, and is responsive across laptops, tablets and mobile. Seafolly has also established a single view of the customer and its stock to ensure a richer and more flexible shopping experience.
Tryzens used its wide-ranging experience in digital commerce to deliver a comprehensive, high-performing eCommerce platform to achieve Seafolly’s aims. The site was delivered on time and to budget and will continue to evolve to support Seafolly’s global aspirations.
“We are delighted to be able to work with such a passionate team as their trusted partner and to help enable them to drive online growth and international expansion.”- Andy Burton, Tryzens Group CEO
Andy Burton, Tryzens Group CEO, stated: “Being Australia’s largest swimwear brand, and recognised around the world, Seafolly was determined to provide customers with the highest standard of an eCommerce experience, one that is intuitive, informative and engaging. We are delighted to be able to work with such a passionate team as their trusted partner and to help enable them to drive online growth and international expansion. We have delivered a platform that can evolve and scale to match Seafolly’s huge potential and ambition, enabling them to serve up a great customer experience.”
“Tryzens were true partners throughout the delivery of the new site, helping our team make decisions, guiding us through each step of the process and supporting us fully with a positivity and commitment that is refreshing. We look forward to what the future will bring through this proven partnership” Kotrba concluded.
Established in 1975, Seafolly is Australia’s largest swimwear brand, with a local market share of 35 percent. Flagship stores are located in Australia, the United States and in Singapore, and their brand can be found in over 2,700 stockists worldwide.
Since 2004, Tryzens has been trusted by retail’s biggest names as an independent expert to plan, implement and maintain eCommerce systems and to optimise retail performance through systems & services.
Tryzens enable its clients to leverage efficient, effective and reliable retail solutions that carry the promise of a positive and unified experience that in turn delights their customers, builds loyalty and drives growth.
From concept to outcome, Tryzens offer a range of services to enable their clients to Plan, Build, Run and Enhance their eCommerce offering throughout their multi-channel development, whether starting in-store or online.