eCommerce platform

Re-platform and revitalise your business

Paul Green, Business Development Manager at Tryzens

Paul Green

Shifting to a new eCommerce platform can be a big decision. The chances are your current eCommerce site ticks along nicely and you’re comfortable with the way it works. But does it offer all the functionality you’d like and is it becoming expensive to maintain and run?

My children often ask why I support Aldershot Town. It is the team I grew up with and so I try to explain that you just don’t give up on your football team, no matter what. Thankfully, I also support Liverpool, although in recent seasons our results have tested that approach.

We often remain loyal to what we know, even technology. It can be difficult to know when to bite the bullet and move to a new eCommerce platform – there is a lot to consider. There isn’t one size that fits all. We support and implement five different eCommerce platforms from market leading technology partners. We take time to help merchants explore the options available and weigh up the pros and cons of the different software to find the right platform for our clients.

Is your online shop becoming too expensive?

One of the reasons that retailers look to a packaged offering from an eCommerce platform is cost. When software is built in-house or is bespoke it can be costly to add new features because you can’t share the development costs. Packaged software offerings continuously add new functionality and customers can automatically benefit from upgrades. For example, to prevent your site from being hacked you need a provider committed to constantly upgrading security.

The quality of new functionality is likely to be higher from a packaged provider and time to go live will be much faster, so you could speed up your response to changes in the market. Packaged software is less expensive to maintain and is flexible, so you don’t have to keep going back to the vendor to make changes. Many platforms can be managed in-house and are completely customisable, depending on how self sufficient you want to be.

If you are on a dated version of a platform, you don’t necessarily have to give up on your investment in your existing site. We can also help reduce third party running costs and improve your site’s performance, and then transition you to a new platform over an extended period.

Does your eCommerce site support future growth?

While your existing site could be fit for purpose now, your website needs to scale with your business and be ready for peak periods and market expansion so you don’t end up a victim of your own success. We develop solutions that are robust and evolve with your business. We can establish a view of how your requirements may evolve in the future and make sure your software platform is capable of supporting your growth plans. It should be quick and easy to add new product lines and content, and to expand into new geographies. There are a number of ‘off the shelf’ platforms available in the market which provide a basic offering, but are often limited when it comes to rapidly growing brands or expanding internationally.

Are you prepared for Brexit?

With Brexit looming, businesses need to be prepare for uncertain times. The decline of sterling against the euro and dollar brings greater opportunities for exporters, particularly beyond Europe. However, the cost of importing goods is likely to increase and therefore being able to merchandise and promote products based on margin will become more important. Businesses will need to examine their gross margins more closely. Shipping and delivery costs will also need to be tightly controlled to avoid the need to pass on rises to the end consumer, when many leading brands persist with offering free delivery as a promotion. You need a platform that integrates with all your internal business systems and that makes this kind of analysis straightforward.

Does it offer the latest functionality?

Today’s customers expect your online shop to offer the latest payment and delivery options. They also want engaging content which is responsive to the devices they are accessing it from. You should have the ability to quickly add new features, especially if they improve customer service and user experience. It is not just a case of adding this functionality – to get the most from the software requires testing. We can test everything from graphic design to checkout methods to make sure each feature performs well.

Lots of lifestyle brands are having success using magazine style content to tell the story behind a product and engage with customers. This is made easy using content management functionality and is the reason why many of the major ecommerce platforms are making significant developments and acquisitions in this area.

Could you reduce admin costs?

Your eCommerce site may also have limited functionality when it comes to order configuration, leaving sales people to pick up enquiries and complete orders. We find sales people, especially in B2B businesses, are often involved in long conversations with their clients regarding product specification. A large part of this product configuration and order entry can be moved online. An upgraded eCommerce site will allow you to add more functionality, so customers can configure the order and generate quotes themselves, rather than having to talk to a sales person. By reducing the time spent on orders you can significantly cut admin costs and enable sales people to focus on selling.

We pride ourselves on our knowledge of the whole market and strive to make the re-platform decision process easy for our clients. Talk to us to find out how you could reduce admin, cut costs and improve your eCommerce site’s performance. With the right software to grow your business you will quickly see a return on your investment.

Contact us to discuss your eCommerce needs and opportunities.