The Langham London, 1C Portland Place, Marylebone
Mobile. Social. Shoppable.
Born between 1980 and 2000, Millennials make up a quarter of the world’s population – some 1.7 billion people. These smartphone-wielding young people offer retailers rich opportunities for mobile commerce. They spend most of the day on their phones and are the largest group driving smartphone transactions. And they are rapidly turning into the most important consumer group in the world.
Our event looks at how they (The Millennials) are now going mobile to make their purchases, and are changing the world of eCommerce and how brands can evolve to meet millennial expectations. We will debunk a few Millennial Myths and as always, garner war stories from speakers on the front line of eCommerce.