Macpac

Outdoor Adventure brand Macpac chooses Tryzens for expedition into eCommerce growth

Tryzens to deliver Salesforce® Commerce Cloud eCommerce sites for leading NZ brand Macpac

Outdoor apparel and equipment brand, Macpac, has selected Tryzens as its eCommerce Delivery Partner. Tryzens will help Macpac leverage the rich capabilities of the Salesforce Commerce Cloud platform to deliver an enhanced customer experience and provide a robust, scalable platform for international expansion.

Macpac started its journey in a Christchurch garage back in 1973 when 19-year-old Bruce McIntyre left University to chase his dream of designing packs that could stand up to the rugged New Zealand conditions he knew well. Over four decades and countless adventures later, the company values practicality, sustainability and excellence and Macpac products are world-renowned for their quality and durability.

Macpac joins Tryzens’ growing list of Australian and New Zealand customers which include Cotton On, M.J. Bale and Seafolly. Tryzens, with its experience in the lifestyle and apparel sector, along with extensive international eCommerce knowledge and outstanding Salesforce Commerce Cloud credentials, was a logical choice to ensure Macpac drives a strong return on this investment.

“From early discussions with Tryzens, we knew they had a thorough understanding of, and alignment with, the branding goals of Macpac, backed by a team with excellent eCommerce and Salesforce credentials.”

Mark Jagger, Digital Marketing Manager at Macpac, said: “eCommerce represents a vital and growing part of our business – not only in terms of online sales but, as an omni-channel retailer, the overall experience we deliver across all devices for Macpac customers. We know we can deliver a more engaging customer experience that better communicates our unique history and heritage. From early discussions with Tryzens, we knew they had a thorough understanding of, and alignment with, the branding goals of Macpac, backed by a team with excellent eCommerce and Salesforce credentials.”

The award of the Macpac contract comes at a time when Tryzens is expanding its ANZ operations, having opened an office in Melbourne last month. This expansion has been motivated by a thriving eCommerce economy in the region, with online sales expected to exceed $32 billion in 2017, according to a report by eMarketer.

“We are delighted to have been selected as Macpac’s ecommerce partner for this important and exciting initiative and look forward to working together to deliver an exceptional eCommerce experience on the Salesforce Commerce Cloud platform.”

Andy Burton, CEO of Tryzens, added: “Macpac is a fantastic example of a sustainable brand that is a leader in its field and which has great consumer appeal alongside its ethical sourcing stance and a strong market following. We are delighted to have been selected as Macpac’s ecommerce partner for this important and exciting initiative and look forward to working together to deliver an exceptional eCommerce experience on the Salesforce Commerce Cloud platform.”


Tryzens will be exhibiting at Salesforce Commerce Cloud Retail Connect in Melbourne on 19th September. To set up a meeting, please get in touch.


About Macpac

Premium outdoor apparel and equipment – designed, tested and proven in the rugged New Zealand Wilderness since 1973.

For over four decades, Macpac’s carefully crafted range of packs, sleeping bags, tents, jackets and outdoor clothing has accompanied explorers all over the world – from hikers, climbers and athletes, through to travellers and everyday adventurers.

Whether you’re reaching for the highest peaks, or jetsetting across the world, Macpac gear is engineered to take on the elements, provide durability in all conditions, and comfort when you need it most – whatever your adventure.