Leading Colombian swimwear brand dives into eCommerce with Tryzens

Tryzens to launch first trading website to showcase Maaji online

Colombian swimwear, activewear and beach lifestyle brand, Maaji, has selected systems integrator and Managed service provider (MSP) Tryzens as its eCommerce delivery partner. Tryzens will lead Maaji through a project to bring its first online trading website to a global consumer base. Maaji will leverage the rich capabilities of eCommerce to bring the brand to life online in a robust, scalable way for international expansion.

Maaji Swimwear is a young, proud Colombian, avant-garde brand that has presence in more than 54 countries through partnerships with department stores and online retailers such as Amazon, ASOS and Nordstrom. They have 12 bricks-and-mortar stores across the Americas and a significant Millennial following across shoppable social media.

While Maaji’s presence spans international markets today, the swimwear brand recognized an opportunity to open its own trading website to strengthen the brand as it moves into the next phase of growth. As such, the company chose Tryzens, for their expertise in implementing leading eCommerce platforms and excellent delivery credentials, to help them fulfil their online potential.

“Tryzens were a logical choice, with a great reputation, to ensure we deliver a great customer experience that truly reflects our brand and values whilst keeping a close eye on helping us deliver a healthy return on investment”

Miguel Piedrahita, CEO at Maaji

Miguel Piedrahita, CEO at Maaji said: ‘While we’re delighted with our market success and growing international partnerships, we also recognised that our own trading website was long overdue. Ecommerce is a critical channel to support our global expansion strategy and Tryzens were a logical choice, with a great reputation, to ensure we deliver a great customer experience that truly reflects our brand and values whilst keeping a close eye on helping us deliver a healthy return on investment. Maaji is a dynamic and popular brand and we have a strong social following; therefore, it is critical for us to ensure we reinforce our image online with more opportunities to communicate our brand to a wider market. From early discussions with Tryzens we knew they had a thorough understanding of what we’re trying to achieve and put forward proposals and recommendations that were aligned to helping us quickly launch and scale our eCommerce business. We expect to launch our new site in Q2 2018″

Maaji Lifestyle Shot

Andy Burton, CEO of Tryzens, adds: “Maaji is another fantastic example of a business that really understands its customers and their lifestyle preferences, which they turn in to exciting and desirable products that are affordable. With an unrivalled position in their home market, eCommerce represents a deepening of their commitment to customer engagement as well as an efficient platform to support global expansion. We’re delighted to have been selected to support Miguel and his team at Maaji in leveraging the power of their own ecommerce capability in an agile, scalable and swift way that will also enable them to expand efficiently in to new markets. The award of the Maaji contract represents another milestone for Tryzens, adding Colombia as another country within which we serve our clients. Our business now supports a client base that spans EMEA, APAC and the Americas”

About Maaji

Maaji is part of the L’ Catterton family, the investment arm of LVMH group. Maaji has presence in more than 54 countries, operates directly and indirectly 12 stand-alone stores across the Americas, and has built long term solid relationships with world class partners such as, but not limited to Nordstrom, Revolve, Asos, Amazon, Zappos, Liverpool, Neiman Marcus and Anthropologie.

Maaji’s portfolio includes Swimwear, Active-wear, Cover -Ups, Kids, Trunks and Accessories. All its lines have a unique mix of colors, shapes, cutting-edge silhouettes, textures and ubiquitous presence of details that define the brand’ s philosophy.

Colombia, a country full of charm, beauty and diversity is the perfect front yard for the evolution of a brand with both magic surrealism and eclectic romanticism. As a proud Colombian Brand, Maaji ‘s label reads: Made in Colombia with love.

About Tryzens

Since 2004, Tryzens has been trusted by retail and technology’s biggest names as an independent expert to plan, implement and maintain eCommerce systems and to optimise retail performance through systems & services.

Tryzens enable its clients and partners to leverage efficient, effective and reliable retail solutions that carry the promise of a positive and unified experience that in turn delights their customers, builds loyalty and drives growth.

From concept to outcome, Tryzens offer a range of services to enable retailers to Plan, Build, Run and Enhance t heir eCommerce offering throughout their multi-channel development, whether starting in-store or online.