Looking Down The Road Ahead

A look back over the Successes of 2018 as we get the ball rolling in 2019

Welcoming in a new year is always a time of reflection, and for us at Tryzens it is no different. 2018 was an amazing year for us as we established amazing partnerships across the globe, experienced strong global growth across teams, held various in-office initiatives to support our chosen charities and continued push the envelope in digital commerce innovation.

As part of this reflection, we have compiled a selection of 2018 highlights:

UK Client Partnerships

Being a Magento Enterprise Level partner, it is always a great pleasure to launch new projects together. We were very excited to launch David Nieper’s new site on Magento 2 Cloud. David Nieper is a British fashion house designing and manufacturing luxury women’s clothing and nightwear in Derbyshire. The brand wanted to increase organic traffic with a modern eCommerce site, whilst improving the experience for their loyal customer base. The new site design has enabled David Nieper to explore new revenue streams, enrich the customer experience and expand internationally. Read more about the results in our case study.

In the year of Sweaty Betty’s 20th birthday, the British activewear brand celebrated the milestone with a new, responsive website, launched on Salesforce Commerce Cloud. The new site has enabled Sweaty Betty to offer a personalised experience and allowed engaging content to be distributed online whist harmonising the customer experience across channels. The implementation of Salesforce Commerce Cloud has also enabled Sweaty Betty to accelerate their global growth plans by enabling their range to be curated for different international markets using rich merchandising tools and Einstein artificial intelligence.

In March of 2018, Tryzens signed Whittard of Chelsea, the international, luxury retailer of tea, coffee and cocoa from across the globe, to transform its online store and replatform as part of a wider omnichannel retail strategy. Tryzens were able to launch their new eCommerce site in six months ahead of peak trade, with a focus on creating a rich customer experience, implementing best of breed technology and future proofing their operations to  encourage strong growth on a global scale.

ANZ Client Partnerships

2018 was an exciting year for our clients across the Pacific as we partnered with a number of high profile retailers.

Global Swedish design brand, Kikki.K launched a new eCommerce offering in early 2018 with a focus on bringing their unique brand proposition to life while delighting their guests with a unique products such as personalised diaries, leather goods and planners. Since launch, they have seen a 50% increase in conversion as well as increased site engagement and overwhelming customer feedback. You can read more about the great results in the kikki K case study.

Tryzens was also very excited to partner with Australia’s largest swimwear brand, Seafolly, and launch a brand-new site on the Salesforce Commerce Cloud Platform. The new offering has delivered a range of new capabilities for Seafolly that support their global growth aspirations, as they are able to scale seamlessly and add new geographies in a matter of weeks to meet global demand.

Australia’s Number 1 Prestige Skincare Brand, Jurlique, was looking for new ways to improve the experience it offers its customers, remove friction from the customer journey, provide insight and, ultimately, engage more customers. The son to be launched site on the Salesforce Commerce Cloud platform will be a powerful, modern, agile and intelligent digital platform, which will form the basis of their eCommerce strategy and capability and will transform the way that Jurlique supports its many loyal customers.

We were also delighted at Tryzens to launch the new digital commerce offering for the renowned outdoor apparel and equipment brand, Macpac. The new offering launched on Salesforce Commerce Cloud offers a superior customer experience that focuses in on the rich heritage and story of the Macpac brand exceptional eCommerce experience on the Salesforce Commerce Cloud platform for the brand.

Integrations

ACI worldwide, the universal payments company, powers $14 trillion per day in electronic payments for more than 5,100 organisations around the world including banks, retailers and electronic billing solutions.  We are delighted to announce that we will be partnering with ACI to develop a brand-new technology integration for Salesforce and Hybris eCommerce platforms that will enable them to easily integrate into thousands of global retailers and grow their profile in the digital commerce space.

Buy now, pay later systems have started gain popularity on a global scale both in-store and online because they allow customers the option to defer and split payments. Laybuy was developed in New Zealand and allows their customers to make interest free payments, across six installments. Laybuy were looking for a partner that would enable them to introduce their product to the world as they were receiving growing demand to implement their product and pave the path to purchase for their customers. Tryzens were selected to develop their integration with Salesforce Commerce Cloud, which will allow retailers to reduce the cost of implementation and quickly plug into a new payment gateway that will provide customers with a safe and easy way to buy online.

Corporate Social Responsibility

2018 saw the Tryzens staff continue to be very hands on for important causes across our global offices as well as focus on becoming more environmentally sustainable as a business.

When headlines hit in August about the catastrophic flooding in India, which affected some of our own team members, the team personally made a material donation to the flood relief funds and Tryzens sought to more than match that. Additionally, we donated study materials to 65 students at Kottor-Podiyam Tribal colony, on the outskirts of the Trivandrum city. These supplies were hand delivered by Tryzens team members who also spent the day as volunteers on-site.

CSR initiative of Tryzens India

Over in the London office we supported our company charity End Youth Homelessness by holding friendly competitive bake sales and quirky dress up days such as ‘Onesie Day’ and ‘Double Denim Day’ to raise much needed funds.

In Australia, the Melbourne office chose Movember as their chosen charity and had staff members growing their best (and sometimes funniest) facial hair in support of men’s health and mental well being. Tryzens committed to match the donations that participating staff were able to raise and were able to make a sizeable contribution to the foundation.

 

Our Sofia Office in Bulgaria chose to support the Children with Oncohematologic Diseases Association, which supports children with cancer and their families. The Sofia team held various events throughout the year including a pot lucks, Halloween and Christmas parties to raise funds and donate to this very worthy cause.

Across offices, we have implemented various initiatives to make sure we are minimising our impact on the environment and encouraging our staff to become more aware of how they can start making a difference.

We are looking forward to sharing even more exciting news throughout 2019 and working with our fabulous clients across the world to deliver the best digital commerce experiences. You can stay up to date with the latest Tryzens news by following us on social media LinkedInFacebook and Twitter.