Multi-national eCommerce Provider Set To Enhance Retailer’s Online Presence
Global customers of one of Australia’s largest retailers are set for a major improvement to their online shopping experience following the recent implementation of a number of enhancements undertaken by Tryzens, a UK HQ’d, international provider of eCommerce solutions and managed services.
Born in 1991, the Cotton On Group delivers on trend and affordable products across it’s eight fashion and lifestyle brands. Today, it has a network of over 1400 stores in 18 countries and a global team of over 20,000 people.
Having previously worked with a local systems integrator, the Cotton On Group felt it would benefit from engaging a firm with greater international experience, leveraging the modern best practices that are being adopted in more mature eCommerce markets such as the UK and US.
After a thorough review of potential partners, the Group selected Tryzens, initially to provide specialist consultancy, implementation and support services that enabled it’s brands to increase their rate of innovation and feature releases, whilst enhancing quality and efficiency. This progamme contributed to the strongest peak period for online trading in the Groups’ history.
With plans to extend its international footprint even further in 2017, the retailer looked extensively for a partner to help them fully realise the potential of Salesforce Commerce Cloud and deliver an outstanding customer experience consistent with its brand values.
Following a rigourous review process, the Cotton On Group has now appointed Tryzens to build its next generation eCommerce platform on Salesforce Commerce Cloud to launch later this year. Meanwhile, Tryzens will also continue to support the Group in maximising the performance of the current site whilst the new site is designed and built.
Tryzens is an international systems integrator headquartered in the UK, with specialist operations in both Bulgaria and India, and is now actively expanding in to the APAC region.
“The Cotton On Group is a real Australian success story”
Brendan Sweeney, General Manager of eCommerce, Cotton On Group, stated: “The Cotton On Group is a real Australian success story. We have a singular focus on giving our customers products that are fashion-focused at an exceptional price and quality. We are a relatively young and determined company with no set boundaries and an intimate knowledge of our customers. With millennials representing such a large proportion of our customer base, having the right eCommerce experience is critical to achieving our goals.”
“While we are happy with our choice of Salesforce Commerce Cloud as a platform, we sought a partner that could help us get the very best from its inherent capabilities. We have been impressed with the progress we have made since we engaged Tryzens and look forward to continued success. It is a big decision to change your systems integration partner, but it has been a seamless and positive experience that has delivered results from the outset. It is great to see Tryzens setting up an office in Melborne to serve the growing market demand for world class ecommerce solutions in Australia”, he added.
“We have been impressed with the progress we have made since we engaged Tryzens and look forward to continued success”
Andy Burton, CEO, Tryzens, added: “Today’s connected consumer is transforming online commerce at a pace, through their increasing expectations of value, best price, convenience and simplicity of shopping. This force of ‘consumerisation’ creates fantastic new opportunities for forward-thinking brands like the Cotton On Group to enhance their customers’ buying experience and build strong relationships. It is exciting to see the Group pursuing a seamless shopping experience for its customers across all stages of their purchasing journeys, regardless of whether they are shopping online, in-store or beyond.”
“We are hugely proud to have been selected by them to support the next major phase of the Cotton On Group’s online strategy”
“We are delighted to be able to add real value by delivering functionality to the Group’s existing platform to drive growth, not only by enhancing the customer experience but enabling them to stay competitive in this quickly changing landscape. We are also hugely proud to have been selected by them to support the next major phase of the Cotton On Group’s online strategy with this latest appointment to upgrade their platform and web sites to leverage the rich capabilities of Salesforce Commerce Cloud.”
Since 2004, Tryzens has been trusted by retail’s biggest names as an independent expert to plan, implement and maintain eCommerce systems and to optimise retail performance through systems & services.
Tryzens enable its clients to leverage efficient, effective and reliable retail solutions that carry the promise of a positive and unified experience that in turn delights their customers, builds loyalty and drives growth.
From concept to outcome, Tryzens offer a range of services to enable their clients to Plan, Build, Run and Enhance their eCommerce offering throughout their multi-channel development, whether starting in-store or online.
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