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kikki.K Chooses Tryzens To Drive Online Expansion

Global Swedish design brand, kikki.K is set to write a fresh page in its growth plans by choosing Tryzens to redevelop its e-commerce site, assisting continued international expansion success.

The award-winning retailer, founded in 2001 by Kristina Karlsson has a cult-like international following and today inspires millions of people to live their best lives every day through meaningful Swedish design and stationery. In just 17 years, the brand has grown from just one store to now selling from over 330 locations worldwide and an e-commerce store shipping to over 143 countries.

Building on this success, Tryzens will help kikki.K deliver a new online experience that delivers a modern, comprehensive and flexible platform that is better aligned to its expansion plans and embodies their brand in the customer experience. Tryzens helped define the business requirements and assisted in the identification of the best technology to fulfil kikki.K’s aspirations, with a clear focus on enabling an agile, efficient and scalable solution that could be cost effectively rolled out around the world in support of their expansion plans.

“We have every confidence that this partnership is a step forward to realising our eCommerce plans for growth and delivering a world-class experience for our guests as we continue to inspire and empower them to live their best lives every day.”Iain Nairn, CEO at kikki.K

Iain Nairn, CEO at kikki.K said “Tryzens have a strong track record of success in digital commerce and assisting businesses with their online stores, customer engagement and international expansion. We have every confidence that this partnership is a step forward to realising our eCommerce plans for growth and delivering a world-class experience for our guests as we continue to inspire and empower them to live their best lives every day.”

Andy Burton Tryzens Group CEO stated “Tryzens were introduced to kikki.K in 2017, and following an assessment of requirements and reviewing the commercial and operational fit of different technologies with their leadership team, it was evident that there is a really great business case and opportunity for kikki.K to build on its considerable successes to date by facilitating smoother and swifter expansion. The new site will be able to handle surges in traffic and demand around peak season activity as well as to support the seamless launch of new capabilities and regional storefronts as and when required. This is a wonderful partnership between our teams where we get to collaborate with an innovative, trendy and positive brand that has a real passion behind its products to really inspire and empower people. We believe this engagement will further extend the reach and success of this great business and look forward to a long and fruitful partnership.”

About kikki.K

An award-winning global retailer that seeks to inspire and empower people the world over to live their best life, every day through its offering of beautiful Swedish design. kikki.K boasts a catalogue of hundreds of uniquely designed products from inspirational journals to help you dream and do, accessories to keep you organised at home, work and on your travels, to beautifully designed homewares to simply spark joy in your everyday.
kikki.K has stores in Australia, the UK, New Zealand, Singapore and Hong Kong and is available in over 330 locations worldwide, including world-leading department stores like Nordstrom, John Lewis and Harrods. It’s online store (www.kikki-k.com) is already shipping to guests in over 143 countries around the world.

kikki.K store

kikki.K store

About Tryzens

Since 2004, Tryzens has been trusted by retail’s biggest names as an independent expert to plan, implement and maintain eCommerce systems and to optimise retail performance through systems & services. Tryzens enable its clients to leverage efficient, effective and reliable retail solutions that carry the promise of a positive and unified experience that in turn delights their customers, builds loyalty and drives growth. From concept to outcome, Tryzens offer a range of services to enable their clients to Plan, Build, Run and Enhance their eCommerce offering throughout their multi-channel development, whether starting in-store or online.
www.tryzens.com