home delivery

On the fourth retail day of Christmas

Our research showed to us:

Nine in ten UK shoppers get their online shopping sent to their home address

The festive season is well and truly upon us- It’s the time of year that retailers have been both eagerly anticipating and dreading! With peak literally on our doorsteps and consumers choose to shop earlier and continue to shift their shopping online, retailers must recognise and adapt to the rapid changes we are seeing in the industry. Our research has revealed a substantial nine in ten UK shoppers get their online shopping sent to their home address.

What is important to note here is the rapidly growing trend to have the shopping experience made as effortless as possible with flexibility, visibility and control taking centre stage in their lists of priorities. In a period where deliveries in the UK are working to a tight schedule with couriers and the fast approaching Royal Mail Christmas cut-off date, it is paramount consumers hold the ability to track parcels and know exactly where and when a parcel will be delivered.

Essential Retail had a total of 1,070 respondents across the UK take part in a survey in November 2016 which found 36% of shoppers are prepared to risk giving someone they don’t know well the keys to their house in order to avoid missing a shopping delivery. In addition, 18% of shoppers are reportedly prepared to leave a window or door unlocked to ensure delivery of an online Christmas gift. These findings prove furthermore that consumers are attracted to the ease of online shopping, the fact that you can get what you want without having to visit a physical store, and the fact that there are no queues. They are willing to go to what some may see as ‘extreme lengths’ to ensure this level of simplicity is maintained.

With 90% of consumers preferring home delivery it is of upmost importance that not only do retailers need to satisfy consumers, they also must ensure that they deliver the most cost effective ‘peak performance’ in the run up to Christmas. Research found 60% say they would abandon a purchase if the delivery could not be made in their desired timeframe.

You can download the full report of Christmas online shopping behaviour here

Get involved with the conversation on social media- #12RetailDays