Through our Expert Research Series, you can obtain a clear and impartial perspective on the eCommerce market. We have conducted independent reviews of the preferences and priorities of both Online Shoppers and Retailers with eCommerce capability to build a baseline to inform understanding, from which trends can be measured over time.
Tryzens latest analysis of the UK eCommerce market
Our Expert Research Series of three White Papers reports on consumer perspectives and those of eCommerce decision makers in retail.
- Obtain the latest independent view on 1000 consumers’ preferences here in the UK.
- Inform your eCommerce plans by comparing your priorities for eCommerce to 100 peers in eCommerce in the UK and the stated expectations of consumers to inform.
In Part One – “UK Online Shopping Consumer Preferences 2015: Online Activity Levels and Experience” find out the priorities and preferences of UK online shoppers, including a view of device usage, website preferences and frustrations, level of online shopping activity and level of spend by vertical. Discover the difference between gender, age, employment status, income and region to shopping habits.
In Part Two – “UK Online Shopping Consumer Preferences 2015: Ecommerce Feature Priorities” explores the priorities of site consumer engagement, how they like to be communicated with, what features and options they prefer when buying online through to how they prefer to pay for and receive their purchases. This whitepaper compares and contrast the Consumer feedback to that of 100 eCommerce decision makers.
In Part Three – “Retailer perspectives on eCommerce Strategy” explore investment levels in eCommerce, alignment of instore and online activity, customer acquisition activity, international expansion and strategic priorities of the organisation. (Launching April 2016).
Please fill in your details below to download our Expert Research Whitepapers Series.