Tryzens Expert Research Series launched in 2015. The research is based on an in-depth survey of 1000 UK consumers who are active in eCommerce and assists retailers operating online, to quantify current consumer behaviour and preferences in order to more accurately and effectively evolve their eCommerce capabilities. Spanning gender, age, geography and income levels, the data set is representative of the key demographic segments of the market.
Mobile First! Rethinking eCommerce for the always-on ‘Generation Consumer’
UK online shopping consumer preferences: H2 2017
This report is intended to provide a background and introduction to the trends, drivers and impacts of smart mobile devices on the eCommerce market. We aim to provide a frame of reference to the reader about Tryzens perspective on the role and influence of mobile devices on the design and evolution of eCommerce experiences.
Is the much touted phrase of ‘Mobile First’ an over hyped proposition or does it embody a fundamental shift in online retail behaviour?
The impact of consumerisation and competition on online retail fashion and apparel
UK online shopping consumer preferences: H2 2016
Tryzens Expert Research tracks, analyses and forecasts the trends and preferences of ‘Generation Consumer’ (those UK citizens now comfortable with, and empowered by, online shopping). The intent of this Whitepaper is to inform Fashion and Apparel Retailers specifically of the evolving priorities of these consumers in their market, with insights by gender, age and UK regional location where appropriate.
In this report, we look beyond the demographic date to review what constitutes positive and negative online shopping experiences for consumers and to prioritise the eCommerce features that are seen as the most relevant to consumers to help improve their online experience. We review issues that are both tangible (such as ease of finding products) to the perceptual (such as security fears of using credit cards online).
The purpose of this research series is to plot changes and trends in consumer behaviour and preferences over time, and, as this is the first of the series, its primary purpose is to act as a baseline from which those changes can be measured. This baseline describes the position of UK online shopping as at mid-year 2015.