Joseph Joseph

eCommerce revenue grows 45% for Joseph Joseph

Author: Caroline Baldwin, Essential Retail

Homeware retailer, Joseph Joseph, has experienced a significant increase in eCommerce and mCommerce sales after replatforming its online operations with Tryzens.

The retailer has reported a 45% increase in revenue a year after working with Tryzens to relaunch its eCommerce operation on Magento Enterprise eCommerce in February 2016.

Joseph Joseph has upped its unique users 20% year-on-year, and reduced its bounce rate by 14%. As well as a 45% growth in revenue from an increase in web traffic, the retailer also reported a 25% increase in conversions. Meanwhile the mobile-responsive site contributed to a 57% increase in new mobile shoppers, leading to a 71% growth in mobile sales.

Mike Warwick, head of online at Joseph Joseph, said it was very important for the retailer to have a website that could upscale as it continues to grow internationally. Joseph Joseph currently has stocklists in over 100 countries and the replatform enabled users across the world to have a unified view of price, products, inventory and orders, as well as checkout functionalities including one-click ordering, multi-currency and tax calculation.

The retailer has reported a 45% increase in revenue a year after working with Tryzens to relaunch its eCommerce operation on Magento Enterprise eCommerce in February 2016.

The majority of Joseph Joseph sales are wholesale (96%), but the brand is focused on growing its D2C strategy so it can understand the purchasing habits of its consumers.

“But while having an online platform was one thing, ensuring our customers had an improved user experience, across all platforms, was yet another key aspect,” explained Warwick. “Tryzens’ ability to thoroughly understand these aims meant they were expertly and effortlessly able to implement the best eCommerce solutions for our business, enabling us to reinvest our focus into improving other components of the company.”

Joseph Joseph’s previous website was built in-house and was struggling to keep up with the increase in online demand. Warwick said having a bigger platform allows the retailer to tap into Magento’s bigger pool of clients. “If we want a new feature developed, it’s more likely than not someone else has it.”

He added: “With today’s consumer expecting websites to offer both speed and responsive design, our new website guaranteed these were given priority no matter what platform, ensuring users had maximum flexibility in their purchases. The new solutions implemented by Tryzens have effectively resonated with both desktop and the ever-growing mobile user, resulting in a massive pool of new users. The enhanced online journey has been able to convert these new users into making purchases, representing a big stride forward in improving both our customer service and our profitability.”

Andy Burton, CEO of Tryzens, said: “Joseph Joseph’s remarkable growth in revenue perfectly illustrates what a responsive website can achieve, especially when combined with a mobile-first approach. Through our expert knowledge and robust partnerships with leading eCommerce providers, it was clear that the Magento Enterprise, alongside other supporting applications, would be the best solutions needed to maximise its customers’ online experience and thus improve profitability.”