By Susanne Sosanya, Marketing Executive at Tryzens
Christmas is here! And to celebrate we wanted to share our snazzy infographic as an early gift. It’s the full results of our independent research with Magento, which asked 1,200 British shoppers about their spending habits over the Christmas period. With the key Boxing day sales fast approaching, and consumers snuggling up with their smart phones, what do retailers need to look out for?
So what does it mean? This year, the focus in the run up to Christmas has been about convenience for the best price. With 85% of us having bought at least half of our Christmas shopping online and smart phone usage prolific across the festive period, it is more important than ever that retailers provide an efficient experience that’s joined up across multiple customer touch points.
Black Friday was another key trend- a recent article from Internet Retailing indicates shoppers spent £1.23bn online on Black Friday, and £6.45bn over the Cyber Weekend. Our clients’ preparation paid off: of the ones we spoke to before our Black Friday round up blog, they reported revenue increases of between 38% and 214%.
Our Expert Research revealed earlier in the year that freedom to shop anytime was cited as the most significant benefit to online shopping. So as ever, it’s imperative that retailers don’t lose sight of the basics. Clear, easy to navigate websites, designed mobile-first with powerful search to capitalise on that post mince pie browsing.
And while we’re here, a very Merry Christmas and a Happy New Year from all the team at Tryzens!