So, what did Salesforce see in Demandware that made them worth $2.8bn? More importantly, how can Demandware help retailers to grow their ecommerce brand?
Demandware is a cloud based platform which enables retailers to engage with customers across a multitude of devices such as laptops, tablets, and desktops. Retailers can develop and manage custom digital commerce and mobile commerce sites. In addition, they can utilise a cloud based order management system, and a hosted or on premise point of sale system.
Demandware has over 200 retail clients including the likes of L’Oréal, Motorola, New Balance, Mothercare, and Marks and Spencer, to name just a few. So why is it so popular with retailers? For a start it is a subscription based model which allows minimal upfront costs and usually a high level of flexibility. More importantly due to the inbuilt readiness of the platform infrastructure, it offers a more expedient path between the retail ideas and executions. It offers quick scalability and is cost effective. This makes it an excellent choice for retailers who are becoming increasingly involved with mass shopping events such as Black Friday. The platform will automatically scale so that IT departments do not need to be involved with strategic initiatives that will drive unusually large numbers of customers to the site.
Demandware has over 200 retail clients including the likes of L’Oréal, Motorola, New Balance, Mothercare, and Marks and Spencer, to name just a few.
In addition to scalability, Demandware offers retailers the opportunity to innovate far more quickly than they may have been able to previously, with traditional legacy platforms. As consumers become faster moving, retailers are looking for ways to catch up, get the right product in front of them, on the right device, at the right time. Demandware offers retailers a way in which to do all of these.