Cotton On takes home Best Site User Experience Award at the All Star Bash

Cotton On, one of Australia’s largest retailers, has been awarded the Best Site User Experience Award at the All Star Bash, following a major eCommerce transformation project supported by digital commerce consultancy Tryzens.

The All Star Bash is an annual event that recognises the shining lights of digital retail through the launch of Power Retail’s Top 100 Online Retailers list. The award ceremony featured a star-studded line-up of online retailers, and celebrated the very best that the Australian retail sector has to offer.

Cotton On’s win comes on the back of an innovative eCommerce transformation project designed to improve the customer experience and user journey, better cater to Cotton On’s international customers, and bring the in-store experience online. This involved a rebuild of all of its sites worldwide using a scalable and flexible architecture to improve usability and ongoing efficiency for delivering new features. Tryzens’ proprietary analytics platform, TradeState, provides the team with live monitoring and trade reports enabling Cotton On to proactively identify changes that will promote more profitable trade and customer experience.

“Tryzens have worked with us for more than two years to help us architect and implement the right solution at the right time and ensuring that it is sustainable and suitable for our global customer base. With their own international operations and experience they provide a trusted opinion and insight to help shape our roadmap, ensure efficient delivery and monitor ongoing performance to aid fine tuning. The net result is an online presence that we can be immensely proud of.”

These changes, combined with Tryzens’ ongoing support helped Cotton On to grow its online orders by 40%, handle huge peaks in traffic on events such as Cyber Weekend, and deliver a cutting-edge experience for customers.

“At Cotton On Group, we strive to be a global lifestyle leader and our focus on understanding and giving our customers what they want is at the forefront of everything that we do,” said Pete Hutchison, Group Head of Digital Customer Experience at Cotton On Group. “Tryzens have worked with us for more than two years to help us architect and implement the right solution at the right time and ensuring that it is sustainable and suitable for our global customer base. With their own international operations and experience they provide a trusted opinion and insight to help shape our roadmap, ensure efficient delivery and monitor ongoing performance to aid fine tuning. The net result is an online presence that we can be immensely proud of.”

“We are immensely pleased to see Cotton On awarded Best Customer Experience Award at the All Star Bash and see the work that both our teams have done on the project recognised by our peers,” said Andy Burton, CEO of Tryzens. “Tryzens remains at the forefront of innovation in the retail sector and are committed to delivering seamless solutions that empower retailers to work smarter, deliver outstanding customer experiences and encourage growth.”