Entries by Tryzens Marketing

The benefits of Showrooming and Webrooming

Getting the most from multi-channel retail By Andy Burton, Chief Executive Officer, Tryzens One of the key findings in our latest Tryzens Expert Research Series on “Retailers must turn their attention to eCommerce as online continues to outpace the high street “, was the importance of the in-store experience to support online purchases (showrooming). For example, […]

Retailers must turn their attention to eCommerce as online continues to outpace the high street

Seize opportunities to enhance online offering and support bricks & mortar as part of a wider omni-channel strategy, says Tryzens eCommerce systems integrator Tryzens has advised retailers to leverage developments in retail eCommerce technology as online sales (including mobile) of non-food items sees another bumper month. According to the British Retail Consortium (BRC), the sector […]

Are you really ready for the order fulfilment revolution?

By Chris Lillies, Head of Project Managment at Tryzens. Consumers have become conditioned by online experience to look for promotions – or seek out alternative suppliers for the product they wish to purchase – where the retailer is offering free delivery.  Whilst Tryzens Expert Research shows that the majority of UK consumers still opt for […]

‘Mobile first’ approach now critical for retailers, finds new research from Tryzens

Study finds that a quarter of consumers use smartphones or tablets over any other device for completing online purchases Shopping via mobile devices in the UK has reached a critical maturity that retailers must prioritise effort and investment in mobile to create richer, more seamless experiences, according to the latest instalment in the Tryzens Expert […]

eCommerce systems for rapidly changing businesses

By Simon Fonseka, Principal Architect at Tryzens I am fascinated by how things work. I think my background in engineering helps me to take a hands-on approach to fully understand a system’s strengths and weaknesses. That said, understanding an existing system’s integration can be like unravelling a tangled ball of string, which is why we […]

Avenue 32 reports strong year-on-year performance with Tryzens’ eCommerce solutions

High-end retailer celebrates first year with Tryzens and Salesforce Commerce Cloud platform, reporting a 28% lift in unique traffic. One year after going live with a brand new eCommerce platform and website implemented by Tryzens, luxury fashion store Avenue 32 has reported that it is exceeding performance expectations. Improvements such as an increase in unique […]

Leading Retailing Group Cotton On to Tryzens

Multi-national eCommerce Provider Set To Enhance Retailer’s Online Presence Global customers of one of Australia’s largest retailers are set for a major improvement to their online shopping experience following the recent implementation of a number of enhancements undertaken by Tryzens, a UK HQ’d, international provider of eCommerce solutions and managed services. Born in 1991, the […]