Entries by Tryzens Marketing

2016 Wrap up Blog

Welcoming in a new year is always a time of reflection, and at Tryzens it is no different. The year 2016 saw some remarkable moments and overall can be ruled as exceedingly successful, from new service launches, thought leadership, a brand new website and most importantly, fantastic site performance for our customers. As part of […]

Christmas round-up 2016: How did it go?

Glad tidings for retailers as industry reflects on positive festive season  According to the British Retail Consortium this week, it wasn’t just Black Friday and Cyber Monday that got us splashing the cash for the holidays at the tail end of 2016 – in fact, the whole of December saw a rise in total like-for-like […]

On the twelfth day of retail Christmas

Our research revealed to us: Over a quarter of online shoppers did the majority of their Christmas shopping over the Cyber Weekend  While we are still in the crucial returns window from this year’s Black Friday weekend, early figures suggest UK consumers spent 4% more than last year. Barclaycard, which processes almost half of the […]

On the eleventh day of retail Christmas

Our research showed to us: 12% of us will use a click and collect service over the Christmas period Most of us would agree that in the peak of the festive shopping season, missing a delivery is a most frustrating attribute of online shopping. Consumers have made it clear that when online shopping, the experience […]

On the tenth day of retail Christmas

Our research showed to us: Price reductions and deals are important to 91% of online shoppers The research has revealed that 55% percent of consumers had already begun their Christmas shop by the end of November. Nationwide, Britain’s biggest building society, said £115m was spent by its customers between midnight and 5.30pm, or £110,000 a […]

On the ninth day of retail Christmas

Our research showed to us: Did you know that on average 23% of online shoppers value a Christmas gift wrapping service? Men more so than women! 30% vs 19%. Finding the perfect Christmas gift for loved ones is only half of the job, the other half is all in the presentation. To make the gift […]

On the eighth retail day of Christmas

Our research showed to us: 56% of us will choose a specific retailer’s website for specific gifts instead of browsing for inspiration- which 40% of us do. According to our research there is a split in consumer behavior when it comes to hunting down the perfect gift online. With a surprisingly high number of consumers […]

On the seventh retail day of Christmas

Our research showed to us: Over a quarter of us use smart devices in store to check prices online or even buy from other retailers A consumer in store, with a physical item in their basket does not guarantee a sale. The ever-growing mobile first preference of consumers allows them to find the best deals […]

On the sixth retail day of Christmas

Our research showed to us: Over 35% of shoppers visit a store before they buy online from that retailer at Christmas If operating as an omni-channel retailer, there is a key opportunity to align instore and online customer experiences to retain customer loyalty throughout the buyer’s journey. One that is intuitive, device appropriate for online […]