Entries by Tryzens Marketing

Retailers who invest in online see huge boosts to revenues and growth potential

Stories of both success and failure should act as drivers for all retailers to develop and evolve their online platforms Following reports of strong growth and revenue prospects by retailers who attribute such successes to the robustness of their online platforms, developing strong eCommerce options for customers needs to be a top priority for every […]

Demandware Helping Businesses Grow Their Ecommerce Brand

So, what did Salesforce see in Demandware that made them worth $2.8bn? More importantly, how can Demandware help retailers to grow their ecommerce brand? Demandware is a cloud based platform which enables retailers to engage with customers across a multitude of devices such as laptops, tablets, and desktops. Retailers can develop and manage custom digital […]

Use Geo-targeting to Increase Conversion Rates

Ensuring your website and apps are optimised for conversion is really important, and of course that includes ensuring that geo-targeting is implemented effectively. We are going to focus on retail websites which consumers access from a range of global locations. The question is, how can a retailer use a single core infrastructure but still appeal […]

Consumer behaviour online – research

In late 2015, Tryzens commissioned some detailed research into consumer behaviour online, surveying 1,000 individuals. This research is being done again and will serve as an interesting comparison. Since that research is underway it seemed like a perfect time to look back at some of the key findings specifically related to online shopping. One of […]

App commerce: Making shopping even easier

By app commerce, I am talking specifically about mobile applications that allow a consume App commerce development companies such as Poq commerce are finding ways to push the boundaries further and offer additional features and functionality to tech savvy consumers.r to open an app, browse a retailer’s products, and make purchases within the app. It […]

Tryzens chooses Macmillan Charity

We are proud to announce Macmillan Cancer Support as our company charity. Here at Tryzens, we regularly organise team and corporate fundraising events. This time around, we decided to go for something different and choose one charity, that all raised donations would go to for the year. An email was sent out to everyone in […]

What’sMySize

Ladies dress sizes can be mystifying and it can leave a bitter taste in the mouth when you are usually a size 10 but you have to buy a couple of sizes up. Not only that, but it makes any kind of internet shopping unpredictable for the consumer and expensive for the retailer in the […]

RBTE is relevant to all areas of …

With over 16,000 visitors to the RBTE show last week, we enjoyed a busy couple of days exhibiting on the Magento pavilion, allowing retailers to see our new business analytics tool that allows you to monitor your website in real-time whilst on the go – something never seen in this market before. Covering the industry’s […]