By app commerce, I am talking specifically about mobile applications that allow a consume App commerce development companies such as Poq commerce are finding ways to push the boundaries further and offer additional features and functionality to tech savvy consumers.r to open an app, browse a retailer’s products, and make purchases within the app.
It sounds simple, however app development companies such as Poq, the app commerce company are finding ways to push the boundaries further and offer additional features and functionality to tech savvy consumers. They boast a stable cloud based platform which is used by the likes of House of Fraser, Boohoo.com and Radley. Using a platform such as this has obvious advantages for retailers as they do not have to invest in bespoke development. Instead the app is fully customisable and enables content to be scheduled easily without the need for developers. Retailers can now create a unique customer journey by adding customer pages, categories, and shoppable look books – putting control in the hands of ecommerce and marketing teams.
App commerce also gives the retailer increased information by providing performance benchmarking to see how the app is performing in the community, thereby offering insight into the best growth opportunities. Additionally, you can plug it into your analytics to analyse full consumer behaviour and to grow databases accordingly.
There will be some consumers who feel that these apps give retailers an even greater big brother view of their behaviours. Research undertaken by Tryzens indicated that the use of mobile apps is only set to grow as consumers seek ways to shop conveniently, and on the move. You can download the consumer research whitepapers here.