By Susanne Sosanya, Marketing Executive at Tryzens
Welcoming in a new year is always a time of reflection, and at Tryzens it is no different. The year 2016 saw some remarkable moments and overall can be ruled as exceedingly successful, from new service launches, thought leadership, a brand new website and most importantly, fantastic site performance for our customers. As part of this reflection, we have compiled a selection of 2016 highlights.
Industry leading research
Tryzens take pride in being in being industry leaders in eCommerce and therefore recognise the importance of sharing our thought leadership. Our ‘Expert Research Series’, launched in 2015, continued with new publications in 2016. ‘Tryzens Expert Research’ tracks, analyses and forecasts the trends and preferences of ‘Generation Consumer’ based on detailed analysis of 1,000 UK consumers who exposure to online shopping and had made at least one purchase in the past quarter.
In September 2016 we released the third whitepaper in the series, entitled ‘The Impact of Consumerisation and Competition on Online Retail Fashion.’. This whitepaper primarily focused on the topics of the increasing cost pressure of fulfilment, the rise of mCommerce and addressing the unique challenge of size and fit. Unearthing these trends were perfectly fitting as we ran up to the peak shopping season of the year.
You can download the whitepaper here.
New company website
We’re proud of the incredible websites we create for top retailers and it is always the way that the service you do for others you do last for yourself. In October we launched our new site, which much better reflects our business capabilities. Being a web design agency we understand more than anyone how much of a valuable impact having a great website brings and after finally undergoing the digital makeover we saw immediately higher site traffic, lower bounce rates and longer page viewing sessions. One of the major elements that needed updating was the content volume- what we did as a business was not clearly articulated; from admittedly complex quantity on most pages to short snappy quality messages, It is distinctively more colourful, fun and on trend whilst simultaneously remaining visibly informative and interactive.
Black Friday Success
For all retailers, Black Friday is the beginning of the most anticipated but equally dreaded time of the year, the end of year shopping peak. It sets the tone for the festive shopping period to come and hints at what offers/products work and which do not. Our well established support team were put to the test as it was reportedly predicted by Forbes that Black Friday 2016 was to be bigger than ever and for the first time, sales were expected to exceed $3 billion, an 11.5% increase over last year.
It was critical to our team to provide our clients with peace of mind and comfort that their sites were able to withstand the sudden increase in traffic and demand. Due to meticulous preparation the big day was without a doubt one to celebrate as all the hard work paid off. Tryzens were delighted with the performance results from our client’s when new records were set as online sales surged.
As of the time of publication of our Black Friday blog, the clients we had spoken to saw healthy year on year growth and prospered through the increase in demand. With ranges from 38% to 214% YoY growth, our 24/7 Expert Services offering came into it’s own, so that retailers could relax as they ‘knew we had it under control’.
Two of our clients – Jack Wills and The Works – independently made (and remained in) the Top Ten of UK online retailer performances according to Internet Retailing Research. The authority tested websites on an hourly basis on both mobile and desktop devices to track their performance from pre peak all the way through peak trading.
As a company, being generous and charitable is knitted within the core of our values. We are always looking at more ways to support our chosen causes in fun and inclusive ways and this year was no different. We were excited to have Macmillan democratically chosen as our company charity and looked forward to raising money in new and impacting ways in 2017.
We began our company charity activities with the Macmillan Coffee morning which was a great success with so many bakers getting involved. We saw the same active enthusiasm for our Macmillan Christmas jumper day, which saw some of the best festive fashion and raised an impressive amount.
In addition to supporting our company charity, we collaborated our giving spirit with our partner Salesforce Commerce Cloud, with a trek of the three peaks, which surpassed our donation target by 240%. Read how the trek went here.
In 2016, Tryzens introduced our real time analytics and trend analysis tool; TradeState.
TradeState is a game changer for any ecommerce retailer wanting to keep their finger on the pulse of their business. The Business Intelligence Dashboard is an innovative solution providing near real-time analytics and trend analysis status updates of orders, sales, website visitors and alerts you when your site is down. It identifies opportunities to improve sales and enhance the customer experience.
By highlighting underperformance, TradeState thereby allows retailers to de-risk future trading, all the while being kept up to date at their fingertips- no matter where they happen to be, or on which device.
We were pleased to learn TradeState was nominated for the Online Technology Vendor of the year at the Retail Systems Awards in November. Although the victory was not ours on this occasion, the nomination alone early in the tool’s conception is great recognition in the industry. We look forward to advancing TradeState and ensuring it remains a pioneering tool in retail analytics.
In 2016, we had been greatly active with our partner Magento, maintaining our Professional Solutions partner level. One demonstration of this is we have increased the number of Magento 2 trained resources available at Tryzens and are working towards completing the third Magento 2 implementation. Additionally, Tryzens have been selected to be on the 2017 Magento Alpha programme of their B2B release.
We completed a number of projects on the Magento platform with clients such as Joseph Joseph.
To wrap up a great year of partnership in December we collaborated in a new way for some festive fun with the #12RetailDays Christmas campaign via email and social media. As the name indicates the campaign extended over 12 working days and revealed an interesting retail fact drawn from research we jointly commissioned based on 1,200 UK consumers.
Salesforce Commerce Cloud
We are proud to have maintained our ‘Premier’ partnership status as one of Salesforce Commerce Cloud Europe’s leading partners in 2016.
We’ve completed a number of projects for clients migrating onto, or enhancing their offering with Salesforce Commerce Cloud, such as Avenue 32 and TM Lewin.
Salesforce Commerce Cloud went through a substantial change in September and was no longer known as Demandware, read more about it here. Being delivery and support certified partners we ensured that the transition was well communicated to our clients with no disruption to service.
We furthered our partnership programme and worked on some integrations and support for new and exciting eCommerce technology partners such as Smart Focus, translations.com, style.com, Klarna, Global-e and Pennies. Our pre-integrations enables them to be ‘plug and play’ into key eCommerce platforms such as Salesforce Commerce Cloud, Magento, Hybris and Intershop. Our offering for build, certification and support with one systems integrator took shape, enabling the next big technologies to take advantage of cost and efficiency savings.
Tryzens look forward to more releases, working on new projects with our partners and completing new website builds in 2017! You can stay up to date with the latest Tryzens news by following us on social media LinkedIn, Facebook and Twitter.